Ubersuggest vs. Ahrefs: Pros and Cons of These SEO Tools

Ahrefs and Ubersuggest include keyword and content research, competitor and backlink analysis, and site auditing, with Ahrefs excelling in keyword research and competitor analysis, and Ubersuggest offering a user-friendly interface.
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    Macy Storm Senior Content Creator
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  • December 5, 2023
  • 10 min. read
Ubersuggest vs. Ahrefs: Which is better?

Your needs and budget will influence whether Ubersuggest or Ahrefs is the better SEO tool. If you’re looking for a budget-friendly option, consider Ubersuggest, but if you’re looking to do more for your SEO (and can afford it), consider Ahrefs.

A core component of your success with search engine optimization (SEO) is the tools you use, like Ahrefs and Ubersuggest. When it comes to your SEO, though, which is better? Get answers in this breakdown of Ahrefs vs. Ubersuggest.

Is Ahrefs or Ubersuggest better?

Whether Ahrefs or Ubersuggest is better depends on your budget. If you’re looking for a budget-friendly tool, consider Ubersuggest. However, if you’re willing to spend a bit more, consider Ahrefs, which offers more advanced capabilities for SEOs.

Compare Ahrefs and Ubersuggest

Explore the similarities and differences between Ahrefs and Ubersuggest now:

Feature Ubersuggest Ahrefs
Average rating 4.2 / 5 4.5 / 5
Best for
  • Beginner SEOs
  • SEO freelancers
  • Small businesses
  • SEO beginners
  • SEO professionals
  • Small and large businesses
Pricing Starting at $29 / month Starting at $99 / month
SEO audits
  • Audit up to 10,000 pages / week
  • Basic SEO report
  • Full SEO audit
  • Historical audit records
Keyword research Limited database Extensive database
Keyword rank tracking Track up to 300 keywords with daily updates Track up to 10,000 keywords
SEO content Content ideas
  • Content gaps
  • Content ideas
Competitor research Surface-level In-depth
Backlink analysis Minimal Comprehensive
Ease of use High High
Customer support Email-only
  • Online chat
  • Resource library
  • Online forums
AI Content-based AI tool
  • Keyword analysis
  • Free tools

Ubersuggest vs. Ahrefs: Keyword research capabilities

Conducting keyword research is one of the most crucial SEO tasks because keywords help your pages rank in search results. So, let’s look at Ahrefs vs. Ubersuggest to see which is best for finding relevant keywords.

Ahrefs keyword research capabilities

When looking at Ahrefs and Ubersuggest, you’ll find that Ahrefs has extensive keyword research capabilities for your SEO strategy. Their Keyword Explorer feature has a database with millions of keywords, making it easy to identify relevant terms and get keyword ideas.

Ahrefs keyword explorer

When you conduct keyword research using this tool, you’ll get data on your target and suggested keywords. Ahrefs provides information on the search volume and ranking difficulty to help you decide what keywords are right for your business.

Ubersuggest keyword research capabilities

Ubersuggest also offers keyword research capabilities to help you identify relevant keywords for your pages. You can input a keyword idea and generate a list of related suggestions to the keyword. While Ubersuggest will give tons of keyword suggestions, it operates with a smaller database than Ahrefs.

Like Ahrefs, Ubersuggest also provides information about keywords like the search volume and keyword difficulty.

Ubersuggest or Ahrefs for keyword research?

Winner: Ahrefs

When looking at Ahrefs and Ubersuggest for keyword research, Ahrefs just edges out Ubersuggest. Ahrefs has a bigger database of keywords, which means you have more opportunities to find the right terms for your website.

If you’re not thrilled with using Ahrefs for keyword research, check out our comparison of Ahrefs vs. Moz Pro.

Ubersuggest vs. Ahrefs: Content research features

A crucial component of SEO is creating content. Your content is what ranks in search results and drives traffic for your business. Both Ahrefs and Ubersuggest can help you determine if a content topic is viable for your business.

Ahrefs for content research

Ahrefs enables you to research content topic ideas through their Content Explorer. You input a topic idea, and it will generate a list of pages that target that content topic. You can see tons of data on those pages, like their domain rating, page traffic value, and more.

Ahrefs content research data

Ahrefs will also show you backlinks for content pages, organic keywords it ranks for, and more.

Ubersuggest for content research

Ubersuggest does a great job of providing all the data and information you need about a content topic. You can input your content topic idea and generate data about that topic to see if you should cover it.

Ubersuggest content research data

Ubersuggest will show you the traffic for that keyword topic, keywords the page ranks for, backlinks, and social shares. It helps you get a comprehensive look at content topics.

Ubersuggest or Ahrefs for content research?

Winner: Ubersuggest

Ubersuggest surpasses Ahrefs in the content research aspect for one reason: Intuitiveness. With Ubersuggest, you get a detailed keyword overview, which includes all the data about the keyword, keyword ideas, and content ideas in one place.

Ubersuggest data

Ahrefs has separate tools for looking at keywords and content, making Ubersuggest the more accessible option to get information quickly and all at once.

Ubersuggest vs. Ahrefs: Competitor analysis features

Analyzing your competition is crucial if you want to outrank them in search results. Conducting a competitive analysis will help you see what your competitors do well, what they rank for, and what you can do to outperform them.

Ahrefs for competitor analysis

To kick off this Ubersuggest vs. Ahrefs competitor analysis debate, let’s look at Ahrefs first. Ahrefs offers a comprehensive and in-depth look at your competitors through their tool. You can identify information like:

  • Top-performing keywords
  • Content topics they have on their website
  • Backlinks to their pages
  • Organic and paid research tactics
  • Page rankings

Ahrefs gives you a comprehensive report of what your competition does to help you find opportunities to outshine them.

Ubersuggest for competitor analysis

Ubersuggest also offers competitor analysis through their tool. With their Similar Websites feature, you learn information like:

  • Common keywords competitors rank for
  • Keyword gaps you can fill
  • Traffic your competitors receive

You can learn a lot about your competitors and understand how you stack up against them by using Ubersuggest.

Ubersuggest or Ahrefs for competitor analysis?

Winner: Ahrefs

When it comes to competitor analyses, Ahrefs takes the cake. Ahrefs offers more insight and data with their tool, which enables you to understand your competition better. It’s a more comprehensive tool if you want to do a competitor analysis.

P.S. Not sold on Ahrefs for competitor analysis? Check out our comparison of Ahrefs vs. SpyFu.

Ubersuggest vs. Ahrefs: Backlink analysis features

Backlinks are links to your website from other authoritative sites. Earning backlinks is crucial for building your website’s trust and authority. Both Ahrefs and Ubersuggest can help you analyze backlinks.

Ahrefs for backlink analysis

Ahrefs offers their Site Explorer tool to help you analyze backlinks. All you do is input a URL, and you can see the backlink profile and search traffic of that website. You can analyze backlinks for specific pages or the enter domain.

Backlink report for URL

Ahrefs will provide all the data you need to understand the quality of backlinks to a website. You can see domain ratings, traffic, and more.

Ubersuggest for backlink analysis

Ubersuggest also offers their Backlink Discovery Tool to help you analyze competitor backlinks and earn more backlinks to your website. You can see who’s linking to your competition and track the history of your competition’s link building.

Ubersuggest backlinks report

You’ll get tons of data on competitor backlinks, including referring domains, backlinks over time, anchor text, and more.

Ubersuggest or Ahrefs for backlink analysis?

Winner: Ubersuggest

While both tools have great backlink analysis features, Ubersuggest edges out Ahrefs because of all the data it offers and how it delivers that data. Ubersuggest uses charts and graphs to present their data, giving users a visual representation of the information.

The data is extremely comprehensive, covering everything from domain authority to spam score.

Ubersuggest vs. Ahrefs: Website auditing features

The last area we’ll look at for the Ahrefs vs. Ubersuggest debate is website auditing. To improve your website’s SEO, you need to analyze your website’s current performance — a website audit helps you do that.

Ahrefs for website auditing

Ahrefs offers their site audit feature, which enables you to analyze your website’s current SEO performance. You can choose to manually add your project or use Google Search Console to import what you want to audit.

Ahrefs website audit

Once you add all your information, Ahrefs will crawl your website’s URLs, give you a health score, and share the top issues with your website’s SEO.

Ubersuggest for website auditing

With Ubersuggest, you can also analyze your website to see where you need to improve your SEO. Ubersuggest will crawl your website and deliver a report on the SEO issues it discovers.

Ubersuggest website analysis

This website audit will also analyze your website’s load speed, a crucial ranking factor, to tell you if you need to improve.

Ubersuggest or Ahrefs for website auditing?

Winner: Tie

When it comes to doing a website audit, there’s no clear winner. Both tools offer great auditing features that enable you to figure out where you need to improve your SEO. If you’re looking for an alternative to both, check out our comparison of Ubersuggest vs. Semrush.

Ahrefs vs. Ubersuggest: Who comes out on top?

Ahrefs and Ubersuggest offer numerous great features to help you improve your SEO strategy and drive results. So, which is better: Ubersuggest or Ahrefs?

Well, it depends.

Ubersuggest is a good option for people who don’t have a lot of experience with SEO tools and want something easy to use. It’s an intuitive and simple tool to use for beginners who want to analyze their SEO performance.

While Ahrefs requires a little more skill and time to understand how the tool works, it comes with the benefit of access to more data. Ahrefs uses more data in its database for completing tasks, like keyword research. They also offer customer support and forums as great resources for navigating their tool.

You’ll also need to consider your budget. If you don’t have a lot of room for an SEO tool, Ubersuggest is more affordable, starting at $29 per month, while Ahrefs’ pricing starts at $99 per month.

Overall, both tools are a great help if you want to manage the basics of your SEO strategy. If you’re not satisfied with either, though, check out our complete list of Ahrefs alternatives!

Learn more about how to manage your SEO

Managing your SEO is crucial for driving organic traffic, improving your search ranking, and growing your business. If you want to learn more about SEO tools you can use, tips you can apply, and more, check out our SEO blog!

And if you need help refining your SEO strategy, contact us today to speak with a strategist!

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Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.

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