Semrush vs. Similarweb: Which Is Better for Your SEO?

Semrush and Similarweb are robust SEO tools; Semrush excels in features and analysis, while Similarweb shines in user-friendliness and customer support, making the choice between the two dependent on your business's unique needs.
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    Matthew Gibbons Lead Data & Tech Writer
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  • December 4, 2023
  • 6 min. read
Semrush vs. Similarweb: Which is better?

When it comes to Semrush vs. Similarweb, which one is better depends on you. If you’re looking for an SEO-based toolkit with digital marketing capabilities, consider Semrush. If you’re focused more on digital marketing and marketing in general, consider Similarweb.

Search engine optimization (SEO) is one of the most fundamental parts of driving revenue from the web — and SEO tools are critical to getting started. If you’re wondering whether to invest in Semrush or Similarweb, you’re in luck!

Keep reading to explore the Similarweb vs. Semrush discussion in-depth!

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Is Semrush or Similarweb better?

The answer depends on your priorities. Semrush offers way more features and a free plan, but Similarweb has better customer service and is easier to use. You’ll want to make your choice based on your business’s unique needs and preferences.

Compare Semrush vs. Similarweb

Get insights into the similarities and differences between Semrush vs. Similarweb now:

Feature Semrush SimilarWeb
Average rating 4.5 / 5 4.5 / 5
Best for SEO experts
SEO agencies
Large organizations
SEO strategists
Data analysts
SEO agencies
Pricing Starting at $129.95 / month
Starting at $125 / month
Strengths Omnichannel toolkit
Database size
Market research
Benchmarketing
Weaknesses Learning curve Limited SEO tools
Keyword research Comprehensive Basic
Keyword rank tracking Comprehensive Moderate
Competitor research Advanced Moderate
Backlink analysis Comprehensive Basic
Customer support Online chat
Resource library
Online classes
Online chat
Resource library
Online classes
Ease of use Low High
Integrations Google Analytics
Google Search Console
WordPress
Zapier
…and more
Google Analytics

Compare Similarweb vs. Semrush in-depth

Dive into some of the differences and similarities between Similarweb vs. Semrush below:

Ease of use

Ease of use is important for literally any platform out there, including both of the tools we’re looking at here. So, which is easier to use — Semrush or Similarweb?

The answer, as you might have already guessed from the lists of pros and cons earlier, is Similarweb. Semrush isn’t horrible by any means, but it does have some navigation issues. Similarweb, on the other hand, is very intuitive. So, Similarweb wins out in this category.

Not sold on Similarweb? Check out our comparison of Semrush vs. SpyFu.

Winner: Similarweb

Pricing

Needless to say, pricing is another big factor when you’re choosing between two tools. So, what’s the pricing like for Similarweb and Semrush?

Similarweb’s pricing starts at $125 per user per month and goes up from there. Meanwhile, Semrush’s cheapest plan is free — but the free plan doesn’t offer many features. Its paid plans, on the other hand, start at $130 per month.

Both of these options are pretty expensive. And technically, Semrush is slightly more expensive, but it also offers a free plan. For that reason, we’ll call this one a tie.

Winner: Tie

Research

Both Semrush and Similarweb conduct different kinds of SEO research, helping you find new SEO opportunities — mainly keyword research but also competitor research. So, how do these tools stack up in this category?

This is another category where both tools are pretty much equal. Semrush and Similarweb both offer the same basic keyword research features, including searching, sorting, and listing. They are both also considered to be some of the top competitor analysis tools out there. For that reason, this category is another tie.

Winner: Tie

Analysis

In addition to researching new opportunities, SEO tools should help you analyze your current data. That data might include customer information, campaign metrics, and website traffic.

Both tools feature a lot of analytics capabilities. However, Semrush comes out on top here because it simply has more. In particular, Semrush features a backlink analysis tool, which Similarweb doesn’t have. It also doesn’t provide anything in the way of local SEO. Semrush’s backlink analysis features makes it one of the best link building tools out there.

Winner: Semrush

Customer support

Finally, let’s look at customer support. Which tool provides a better customer experience?

The answer is Similarweb, hands down. That’s because, as we mentioned earlier, Semrush is rather infamous for its slow and unhelpful customer service. If that’s important to you, you’ll want to go with Similarweb.

Winner: Similarweb

Inside Semrush

Learn more about Semrush below:

Semrush pros

Let’s start by talking about some of the benefits of using Semrush. Three benefits in particular stand out:

  • Lots of features: One of the biggest sources of Semrush’s appeal is the number of features it includes. Many of these features are locked behind a paid plan but include things like heat maps and lead finders.
  • Free plan: Semrush offers a few different plans, the cheapest of which is a free plan. That’s a great option if you simply don’t have it in your budget to pay for the tool right now.
  • Backlink analysis: One of the best features Semrush offers is its backlink analysis, which gives you an overview of all the other websites linking to yours.

Semrush cons

As useful as Semrush is, it also has plenty of downsides. Those downsides include the following:

  • Customer service: Unfortunately, Semrush is not known for its good customer service. In fact, users sometimes report that their customer support team is infuriatingly slow and unhelpful.
  • Pricing: While Semrush does offer a free plan, it doesn’t contain many features. If you want access to more features, you’ll need a paid plan, and the paid options are very expensive. This is why users compare Semrush vs. Ahrefs and other alternatives.
  • Not user-friendly: Although Semrush isn’t a nightmare to navigate, its interface could definitely stand to be a lot more intuitive and easier to navigate.

Inside Similarweb

Learn more about Similarweb below:

Similarweb pros

Like Semrush, Similarweb has its own share of advantages. Those advantages include:

  • Presentation exports: One handy feature of Similarweb is that it lets you easily export dashboard reports as PowerPoint presentations that you can show to your company executives.
  • Audience analysis: Similarweb’s audience analysis feature is perfect for assessing which types of people engage with your business, allowing you to better hone your SEO targeting.
  • Easy navigation: Similarweb has a very intuitive interface that’s easy to navigate and use, which is helpful for quickly learning how to use the tool.

Similarweb cons

Unfortunately, there are several downsides to using Similarweb as well. Three of those downsides are:

  • Mobile traffic: For some reason, Similarweb only tracks traffic from desktop devices — not mobile ones. Since mobile traffic is very prevalent today, that’s obviously a big problem.
  • Data quality: While Similarweb’s data isn’t terrible by any means, many users find it’s not quite as reliable as they would like it to be.
  • Lack of integrations: Users have been known to say that they wished Similarweb had more options for integrating with other types of marketing tools.

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Headshot of a smiling man in blue shirt on a black background.
Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.

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