How to Survive Search Engine Updates: Ignore Them

Surviving Search Engine Updates

As marketers we’re constantly struggling to keep up with the fickle and reactionary changes in the search engine algorithms. We have to constantly reevaluate and restructure processes in order to continue providing measurable value. This is nothing new, of course. It’s becoming a tradition for Google to announce a new update, name it after a […]

Earning Links vs. Building Links

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Earning Links Create great content Two of the earliest “viral videos” I can remember were the “Numa Numa” kid singing and dancing at his desk and the “Star Wars kid” who filmed himself jumping around and reenacting a desperate light saber duel with an invisible opponent. Each video had millions upon millions of views, yet […]