8 Tools to Better Understand Your Target Audience

We read a lot in the SEO world about things like keyword research, analyzing your competitors, and other things to get traffic to your site. But I don’t see information very often about deciding who your target audience is and how to make sure your keyword choices will actually reach them. This is one way […]

Supercharging Your SEO Campaign

The road map of a successful SEO campaign usually follows something like this: Keyword Research Competitive Analysis Site Optimization Link Building Boost In Rankings & Increase In Traffic After completing these steps and seeing results, what now? One thing that professional SEOs struggle with on a regular basis is how to maintain steady growth once […]

Use All the Tails in Your Search Marketing Strategy

I’ve been hearing a lot over the last year or so about long tail searches and all that. So today I wanted to talk briefly about why the long tail is important, but also why it should only be part of your overall search marketing strategy. Understanding the Keyword Cycle Let’s briefly discuss what head […]

Keyword Research Gems From PubCon

I love keyword research and taking time to figure out which keywords will not only bring a large amount of traffic to a website, but, those keywords that will convert and bring additional revenue to a company. Because of this, I decided to attend a great session at PubCon this morning that was focused on […]

Selecting the Right Keywords to Capture your Target Market

Utilizing the most sophisticated and in-depth SEO methods is absolutely useless if you aren’t using the right keywords. While this may seem obvious to those of us in the industry, I believe there are many who are still using the wrong words and failing at SEO attempts. If you think like your consumer and select […]

SEO 2.0 – SEOs are Marketers Too!

From the conception of SEO to now, the whole goal and purpose of SEO was to get your website to rank #1 in the search engines for your “trophy keywords.” Over the years people have found many different ways, both ethical and not-so ethical, to increase their search engine rankings; but the times of traditional […]

Say What? Keyword Density, Frequency, Prominence, & Proximity?

On site optimization is an important factor affecting search engine rankings. It involves all of the changes and tweaks made to the code and content of a website, and tells Google exactly what the site is about. This sounds like a no brainer, huh? Just a simple tweak here and there, and your site is […]