We read a lot in the SEO world about things like keyword research, analyzing your competitors, and other things to get traffic to your site. But I don’t see information very often about deciding who your target audience is and how to make sure your keyword choices will actually reach them. This is one way [...]
Supercharging Your SEO Campaign
April 2, 2010 by Leave a Comment
The road map of a successful SEO campaign usually follows something like this: Keyword Research Competitive Analysis Site Optimization Link Building Boost In Rankings & Increase In Traffic After completing these steps and seeing results, what now? One thing that professional SEOs struggle with on a regular basis is how to maintain steady growth once [...]
Use All the Tails in Your Search Marketing Strategy
January 19, 2010 by Leave a Comment
I’ve been hearing a lot over the last year or so about long tail searches and all that. So today I wanted to talk briefly about why the long tail is important, but also why it should only be part of your overall search marketing strategy. Understanding the Keyword Cycle Let’s briefly discuss what head [...]
Don't Miss the Mark on Keyword Research
December 2, 2009 by Leave a Comment
Avoid these common keyword research mistakes that cause SEO campaigns to miss the mark.
Use Trends to Keep Your Business Rocking All Year Long
July 29, 2009 by 18 Comments
We all know that almost every business has peak times and low times. The great thing about doing SEO and online marketing is that you can very easily find the peak seasons for searches and traffic in your industry. Once you have that information, you can act on it to keep your business rocking all year [...]
Selecting the Right Keywords to Capture your Target Market
May 30, 2009 by Leave a Comment
Utilizing the most sophisticated and in-depth SEO methods is absolutely useless if you aren’t using the right keywords. While this may seem obvious to those of us in the industry, I believe there are many who are still using the wrong words and failing at SEO attempts. If you think like your consumer and select [...]
SEO 2.0 – SEOs are Marketers Too!
May 27, 2009 by Leave a Comment
From the conception of SEO to now, the whole goal and purpose of SEO was to get your website to rank #1 in the search engines for your “trophy keywords.” Over the years people have found many different ways, both ethical and not-so ethical, to increase their search engine rankings; but the times of traditional [...]
My Keyword Density Has Popped Me To You
May 22, 2009 by Leave a Comment
“My density has popped me to you.” How true that is. This misspoken statement by George McFly in may have had more meaning than he ever knew. But the question is how much influence does keyword density really have in the search results that are “popped” to you? I think we can all agree that [...]
