Why did the CMA open a consultation?

A lot of publishers were unhappy that Google was scraping their sites and pulling the information for summation in the AI Overviews. Publishers have been hit particularly hard with AI Overviews, considering they make money from monetizing their content. The CMA made the argument that publishers “don’t get a choice” over how their content is used within the AI Overviews. They also went on to argue that when publishers can’t monetize their content, they can’t continue to make new high-quality content, which leads to a declining experience for the user. While Google offered the solution of using a snippet tag to keep them from getting summarized in AI Overviews, the CMA argued that adding that tag negatively impacts organic rankings. So now, the CMA opened a consultation to force Google to find a solution where publishers and users can regulate AI Overviews without any impacts to organic performance for publishers.

What does Google have to say?

Google issued a statement in response to the consultatiton being opened, saying that it is “a complex topic because it can affect how people find information and how websites get found in Search.” They state they’re currently exploring updates to the framework that will “let sites specifically opt out of Search generative AI features.” Essentially, they’re currently working to figure out a scaleable solution that doesn’t create a confusing or fragmented experience for searchers.

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