What is the difference between absolute vs. relative links in SEO?

The difference between absolute vs. relative links in SEO is their URL format. Absolute links contain the full URL, like https://www.example.com/services/, while relative links contain the page path, like /services/.

Should you use absolute or relative URLs in SEO?

Whether you use absolute or relative URLs in SEO depends on your website. Typically, multiple versions of sites exist, the most common being the HTTP and HTTPS versions. Per best practices, your site versions should resolve to a master version to eliminate duplicate content. If your website resolves to a single version, like HTTPS, then using relative URLs for SEO is okay. However, if your site does not resolve itself — meaning if users click a URL containing HTTP, they’ll visit the HTTP vs. HTTPS page — you’ll want to use absolute URLs for SEO to ensure visitors (and web crawlers) go to your HTTPS website.