Mowing Down the Competition with OmniSEO®
This client didn’t wait for generative AI to disrupt their industry — they moved first. While others stayed focused solely on traditional SEO, they partnered with WebFX to explore how AI search could expand their reach and influence early-stage buyer research. With OmniSEO®, they didn’t just gain visibility across platforms like ChatGPT and Perplexity — they secured a measurable edge in the competitive world of commercial landscaping equipment.
Industry: Manufacturing
Tenure: Client since 2023
Business Type: B2B
Employee Count: 21-50 FTE
Active Services: SEO, OmniSEO®, PPC, Website Maintenance
Technology: RevenueCloudFX, Salesforce
1,164%
Increase in Traffic from AI sources
500%
Increase in Core Conversions from AI Sources
110%
Higher Visibility in LLMs than Closest Competitor
Before OmniSEO®
- Couldn’t isolate or attribute traffic from AI platforms like ChatGPT or Gemini
- Minimal visibility in relevant conversational AI query results
- No strategy to influence early-stage research in AI-generated answers
After OmniSEO®
WebFX Approach
Custom Tracking for Generative AI
Generative AI-driven traffic is often hidden in standard analytics tools. WebFX audited the analytics setup and implemented:
Now, this client can track not just impressions and traffic from platforms like ChatGPT and Perplexity — but actual leads and revenue generated from AI search appearances.
Targeted Seed Content
After identifying high-opportunity AI queries, WebFX created content on the client’s site to build topical authority and relevance for both AI and human audiences.
A longform guide on slope mowers was developed using expertise from the client, which quickly gained keyword rankings and backlinks. Additional efforts included refreshed application pages, AI-optimized blog posts, and deep educational resources — each piece crafted to serve both search engines and generative AI.
Generate Authority Through Link Building
In a competitive category, trust matters early. Showing up in the first answer a prospect sees — especially in AI tools — can make a big difference.
WebFX’s earned media team conducted outreach to build links and mentions around key topics, such as:
These efforts helped amplify their content’s reach and credibility, boosting performance in both traditional and AI-driven search.
#SeeingTheFX
The Results
1,164%
Increase in Traffic From Gen AI Sources
500%
Increase in Core Conversions from AI Sources
110%
Higher Visibility Than Next Closest Competitor
47%
Increase in Total AI Appearances
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