What does an SEO specialist do?

An SEO specialist optimizes websites to improve search engine visibility by analyzing data, creating SEO content, and implementing site improvements.

How much does an SEO specialist make?

The average salary for SEO specialists is between $45,000 and $75,000, depending on experience, location, and role requirements.

What education do SEO specialists need?

Most SEO specialists hold a bachelor's degree in marketing, communications, IT, or statistics, though many also enter the field through on-the-job training.

What skills do SEO specialists need?

SEO specialists need soft skills like adaptability, curiosity, collaboration, communication, and analytical thinking, as well as hard skills such as on-page, off-page, and technical SEO, website analytics, reporting, and knowledge of digital marketing platforms.

Where do SEO specialists work?

SEO specialists can work as freelancers, contractors, agency employees, or in-house team members.

What is the future of SEO?

Artificial intelligence will increasingly support SEO tasks like keyword research, content optimization, and reporting, but human expertise will remain critical for creativity, intent analysis, and adapting to algorithm updates.