What is website traffic?

Website traffic is the number of visitors a website receives in a given timeframe, like weekly, monthly, or annually. There are multiple website traffic sources, including organic, paid, referral, direct, social, and email.

Why is website traffic important?

Website traffic is important for: Building awareness for a brand and its products or services Analyzing user behavior Running conversion rate optimization (CRO) tests Evaluating a website’s target market by demographics and psychographics Generating revenue through affiliate marketing, advertisements, or product sales For many companies, website traffic powers their business model and revenue generation.