Why is it important to keep up with the latest SEO trends?

Keeping up with the latest SEO trends is essential for staying competitive. Search engines are already such a dynamic landscape of brands vying for users’ attention, meaning it’s all the more critical that businesses optimize their SEO strategies for 2024 to stay ahead of the curve.

E-E-A-T, or Experience, Expertise, Authority, and Trust, will become increasingly important when creating SEO content in the coming year. Specifically, experience will likely hold more weight in ranking pages on search engines.