Understand Email Marketing Statistics to Improve Your Impact

The United States led the world in daily email traffic in 2023, with almost 10 billion emails sent each day. Your marketing team should tap into this form of marketing and take advantage of these email marketing statistics. Understanding how your users engage with brands, will give you insight into how to be part of that engagement.

Here are quick links to statistics that will interest you:

• Personalization statistics
• Nurturing leads email marketing statistics
• Mobile emails statistics
• Email engagement statistics

Do people read their emails?

Yes! In fact, let me share with you some results from a survey from 2023. 88% of all email users check their inbox several times throughout the day. Here is a breakdown of those habits:

1. 39% check their email 3-5 times a day
2. 27% check their email 10-20 times a day
3. 22% check their email 20+ times a day
4. 8.5% check their email once a day
5. 3.5% don’t check their email every day

How to leverage email marketing effectively (and stats to back it up)

As you can see in the above statistics, email remains one of the most popular communication channels, which is why it is such a powerful tool for marketing campaigns. Here are several ways you can capitalize on its popularity.

Targeting campaigns with personalization

Personalization is what separates a generic email marketing campaign to an interaction. Think of this is the real world. You find a flyer on the table at a restaurant or flapping on your car window. Do you interact with it? No.

You probably glance at it briefly before you throw it in the bin. But what if someone were to call you by your name, and hand you the flyer. You can imagine the difference that would make.

The main goal of personalization is to make the recipients feel valued and understood. Personalization can be done in several ways with email marketing. You can personalize:

• Subject Lines
• Offers
• Content-based on user behavior
• Change content style for location

Nurturing leads with email marketing

With the right message and timing, automated email campaigns can encourage your leads through their buyer’s journey into conversion. Various email forms for nurturing can include a personalized welcome email, product recommendations or even educational content suggestions that will lure them back to your website.

Be mobile-friendly

If your emails are currently not mobile-friendly, these key statistics will be a huge reality check. Often, we don’t think of users using their phones, especially if the email is going to their work address, but with more workers going remote and mobile technology increasing, users are using their phones more.

To optimize your emails for mobile devices, use responsive designs with clear call-to-actions and concise content. You can ask your team to check if the designs work on various sizes of mobile and tablet devices.

The second step to this is also to ensure your landing pages from the email also look great on mobile. You will want users to click through from the emails to your website and interact, all within a good-looking responsive design.

Engage with inactive subscribers

If you have noticed that a portion of your email has not interacted with your campaigns, you can send them a highly personalized email checking in with them. You can offer them an easy way to unsubscribe and to give feedback to why they haven’t been responding.

More often than not, it’s just because they thought you weren’t paying attention them. But when they realize that you do care, they will likely to start interacting with your brand again.

You can also use email to retarget visitors who have shown interest but didn’t make a purchase. You can send them:

• Cart abandonment emails to remind them of items
• If they didn’t add anything to the cart and only browsed, you can send them product suggestions they might have missed
• Send discounts or reductions on courier costs if they interacted but changed their mind to sweeten the deal.

Remember to analyze your email marketing efforts

At the end of each campaign, remember to track your key metrics. The results will enable you to make data-driven decisions and improve your performance for the next one. A few of those key metrics you should look at include:

• Open rate: This metric gives you a sense of how engaging your subject lines and preheater text is. A low open rate will show you that you are not capturing your audience’s attention or that your emails are ending up in a spam folder.
• Click-through rate (CTR): The CTR will indicate how compelling your email content is. If you want to improve this future, try different types of CTAs and see which one works the best for your larger campaign.
• Bounce rate: If your emails bounce, they might not be delivered to your audience. Look to see if there is an issue with the quality of your email list. A simple clean-up could solve the problem.

Improve your email marketing

SEO.com has a variety of marketing services that can empower your business. With an email marketing strategist by your side, you can expect to see improvements in customer engagement and lead conversion.

Email marketing is an important segment of marketing that will support your users in their journey. It will entice users to come back to your site, remind them to visit you, and be used to show them new products or services you have an offer. Make sure to maximize on this communication channel to improve your bottom line.

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