You can stop SEO at any time, but there are risks to stopping SEO. When you stop search engine optimization, you won’t see immediate changes, like when you pause a pay-per-click (PPC) campaign. Over time, though, you will see decreases in rankings, traffic, and conversions.

What happens when you stop SEO?

When you stop SEO, you’ll notice a few things in several months: Decreased rankings in search results, Decreased organic traffic, Decreased organic conversions. Unlike other digital marketing strategies, SEO’s contributions decay over time vs. overnight.