Ongoing SEO refers to an SEO approach where you continuously upkeep and reoptimize your SEO campaigns. The idea behind ongoing SEO is that for SEO to be effective in the long term, you have to maintain and improve your strategy on an ongoing basis with regular updates.

What are the benefits of ongoing SEO?

There are several significant benefits to having an ongoing SEO strategy: Your SEO content stays fresh, You keep ahead of your competitors, You expand your campaign’s reach, and You rank higher in search results. All those benefits ultimately come together to contribute to the most significant one: Higher website traffic and, ultimately, more revenue.