- ¿Cuáles son los mejores cursos gratuitos de SEO disponibles? Entre las mejores opciones gratuitas se encuentran el curso de certificación en SEO de HubSpot (4 horas), el curso de formación en SEO de Ahrefs (2 horas), la introducción al SEO en WordPress (1 hora), el curso de Yoast SEO para principiantes (2 horas) y el curso de SEO técnico y on-page de Semrush (1 hora).
- ¿Qué cursos de SEO de pago ofrecen la formación más completa? El certificado «SEO Essentials» de Moz (595 $, 8 horas) y el curso de formación en optimización para motores de búsqueda de Simplilearn (1499 $, acceso durante 90 días) ofrecen una cobertura exhaustiva de la investigación de palabras clave, la optimización on-page, la creación de enlaces, el SEO técnico y temas avanzados como la analítica web y el marketing de contenidos.
- ¿Qué incluye el curso de especialización en SEO de la UC Davis? Este curso, de nivel universitario, tiene una duración de tres meses, con 10 horas semanales, y abarca cinco módulos que incluyen una introducción al SEO de Google, los fundamentos del SEO, la optimización de sitios web y las estrategias de contenido y redes sociales, y culmina con un proyecto final que incluye un análisis de la competencia y un mapeo de palabras clave.
- ¿Cuánto tiempo duran la mayoría de los cursos de SEO para principiantes? La mayoría de los cursos dirigidos a principiantes duran entre 1 y 4 horas; opciones como el «Curso de SEO para principiantes» de Shopify (1 hora), «Yoast SEO para principiantes» (2 horas) y el «Curso de certificación en SEO» de HubSpot (4 horas) ofrecen una introducción rápida a los conceptos básicos del SEO.
- ¿Qué temas se suelen tratar en los cursos de certificación en SEO? Los cursos estándar de SEO abarcan la investigación de palabras clave, la optimización on-page y off-page, la creación de enlaces, elementos técnicos de SEO como el rastreo y la indexación, la optimización de la estructura del sitio web, la elaboración de informes y el análisis de SEO, y las estrategias de creación de contenido para motores de búsqueda.
Los 11 mejores cursos de SEO de 2026 son:
| Nombre | Provider | Coste | Longitud |
| SEO Essentials Certificate | Moz | $595 | 8 hours |
| SEO Certification Course | Hubspot | Gratis | 4 hours |
| Search Engine Optimization Training Course | Simplilearn | $1499 | Self-paced (90-day access to course) |
| SEO Training Course | Ahrefs | Gratis | 2 hours |
| SEO Certification | Clickminded | $999 | 3-6 hours |
| Intro to SEO | WordPress | Gratis | 1 hour |
| Search Engine Optimization Specialization Course | UC Davis | Financial aid needed (Free enrollment) | 3 months at 10 hours a week |
| SEO for Beginners | Yoast | Gratis | 2 hours |
| SEO Basics Course | SERanking | $32.20 per month | 6 hours |
| On-Page and Technical SEO Course | Semrush | Gratis | 1 hour |
| SEO Training for Beginners | Shopify | Gratis | 1 hour |
Aprender a optimizar tu sitio web para los motores de búsqueda no es tarea fácil. La optimización para motores de búsqueda (SEO) tiene muchos aspectos que tener en cuenta, lo que puede hacer que resulte complicado aprenderla por tu cuenta. Por eso, es posible que estés buscando cursos de SEO que te ayuden a aprender. Si es así, has venido al lugar adecuado.
En esta página te presentamos los 11 mejores cursos de SEO (tanto gratuitos como de pago) que puedes realizar para convertirte en un experto en optimización para motores de búsqueda.
Los 11 mejores cursos de SEO de 2026
Here are top picks of the best SEO classes and certifications to help you become an SEO pro!
1. SEO Essentials Certificate from Moz
Cost: $595
Length: 8 hours
To kick off this list of SEO online classes, let’s look at the SEO Essentials Certificate from Moz. This in-depth course will provide you with all the information you need to know about optimizing your website for search engines.
The course from Moz addresses topics like:
- Conceptos básicos de SEO
- Conducting keyword research
- Optimizing pages for search engines
- Creación de enlaces
- Informes de SEO
- Y mucho más
If you’re looking for a rigorous in-depth course that provides you with the information you need to do SEO successfully, this course is a great option.
2. SEO Certification Course from Hubspot
Cost: Free
Length: 4 hours
One of the free SEO certification courses you can take comes from Hubspot. This SEO course will teach you all the basics about SEO so that you can improve your performance.
This SEO class will teach you how to analyze your SEO efforts to improve them. It will also teach you how to build backlinks, conduct keyword research, and understanding your SEO reporting results.
This course consists of:
- 6 lessons
- 26 videos
- 5 quizzes
3. Search Engine Optimization Training Course from Simplilearn
Cost: $1499
Length: Self-paced learning (90-day access to classes)
While there are many SEO online courses that don’t cost anything, there are also some paid options that offer a more rigorous and in-depth teaching on SEO.
If you opt to take the bootcamp from Simplilearn, here’s some of what you’ll learn:
- Background on how search engines work
- Different types of SEO
- How to do keyword research and competitive intelligence
- On-page and off-page optimization
- What duplicate content is and how to fix it
- How to optimize your design and website architecture
- How to optimize for local SEO
- Y mucho más
That’s just the beginning of what this SEO course will cover. It also dives into advanced SEO topics, web analytics, and content marketing development.
If you want to dive into SEO and learn everything there is to know, this course is a great option.
4. SEO Training Course from Ahrefs
Cost: Free
Length: 2 hours
Next on this list of SEO classes is the SEO Training Course from Ahrefs. This course is a great free option for people who may not know much about SEO but want to learn more.
This SEO course will cover basic search engine optimization tasks like keyword research, optimizing on-page SEO, and building links.
This two-hour course is 14 lessons broken down into 4 modules. It will help you learn everything you need to know to rank higher in search results.
5. SEO Certification from Clickminded
Cost: $999
Length: 3-6 hours
To continue on this list of SEO classes, let’s look at the SEO certification course from Clickminded. This paid course is a great option if you want to learn how to increase traffic to your website.
This course covers numerous topics in SEO, from technical SEO to how to create content that ranks. This paid option also offers lifetime access to five SEO mini-courses, so you can refresh your memory at any time.
At the end of the course, you’ll take the final exam. If you pass the certification exam, ClickMinded will issue you an SEO certification for free.
6. Intro to SEO by WordPress
Cost: Free
Length: 1 hour
If you’re looking for self-guided SEO classes, WordPress offers one. With their Intro to SEO course, you’ll learn all the basics of optimizing for search engines.
This beginner course teaches you everything from creating optimized content to driving more traffic to optimizing for keywords. This is a self-paced class broken down into bite-sized sections so you can easily learn SEO.
With this course, you’ll get a foundation for SEO so you can apply it to your website.
7. SEO Specialization by UC Davis
Cost: Free enrollment, financial aid available for course
Length: 3 months at 10 hours a week
Another SEO certificate course you can take is the SEO Specialization by UC Davis. This is one of the best SEO courses for people who want to learn in a college-style format. Their course has two instructors that teach the five courses within the certification.
The five courses cover the following topics:
- Introduction to Google SEO
- Fundamentals of SEO
- Optimizing your website for search engines
- Content and social tactics for SEO
- Capstone project including a competitive analysis, keyword maps, and an SEO pitch
This SEO class is a great option if you want an in-depth course that covers everything you need to know about SEO.
8. SEO for Beginners from Yoast
Cost: Free
Length: 2 hours
Looking for more free SEO online courses? Check out SEO for Beginners from Yoast. This course covers multiple topics related to SEO, including:
- Understanding keywords
- Learning copywriting
- Optimizing site structure
- Understanding technical aspects of SEO like crawling and indexing
This course is broken down into 20 video clips that help you better understand SEO.
Want to go beyond the basic SEO courses? Yoast offers their Yoast SEO Premium + Academy training for $99 per year that covers SEO more in-depth.
9. SEO Basics Course from SERanking
Cost: $32.20 per month
Length: 6 hours
Another SEO certificate course you can take is SEO Basics from SERranking. This course covers all the basic information you need to know about SEO.
This six-hour course goes over the fundamentals of SEO and teach you how to promote your business online through search engines. It will issue a certificate at the end to signify you completed it.
10. On-Page and Technical SEO Course from Semrush
Cost: Free
Length: 1 hour
If you’re looking for SEO certification courses that are more technical, check out the On-Page and Technical SEO Course from Semrush. This SEO course will teach you everything you need to know about improving your website’s technical SEO.
Here’s what the course covers:
- Auditing your SEO
- Fixing HTTPS issues
- Fixing crawlability errors
- On-page optimization
- Y mucho más
It’s a great option if you want to improve the health of your website’s SEO.
11. SEO Training for Beginners from Shopify
Cost: Free
Length: 1 hour
If you want to expand your SEO knowledge through SEO certificate courses, try SEO Training for Beginners from Shopify. This course is a simple overview of SEO that teaches you all the basics you need to know.
Within this course, you’ll learn the benefits of SEO, how to do keyword research, and off-site and on-site optimization tactics. Shopify also provides you with a 3-step framework to help you use SEO effectively for your business.
Take this class if you want a simple beginner course for learning SEO.
Crece más rápido: descubre las mejores herramientas de SEO basadas en IA en 2025
Become an Expert in Less Time
Choosing an SEO course is a difficult task. You must determine if you want to take a free or paid course, and then have to decide which one will teach you everything you want to know.
If you aren’t ready to choose an SEO course yet, that’s okay! Our blog covers dozens of topics related to SEO and you can understand the basics of SEO with the following guides:
- Guide to On-Page SEO (keyword research, titles, metas and more)
- Guide to Off-Page SEO (backlinks, local listings, reviews, and more)
- Guide to Technical SEO (sitemaps, robots.txt, architecture, and more)
Want to evaluate your SEO performance? Try our SEO Checker for free! Get a free SEO audit in 60 seconds.
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Índice
- Los 11 mejores cursos de SEO de 2026
- 1. SEO Essentials Certificate from Moz
- 2. SEO Certification Course from Hubspot
- 3. Search Engine Optimization Training Course from Simplilearn
- 4. SEO Training Course from Ahrefs
- 5. SEO Certification from Clickminded
- 6. Intro to SEO by WordPress
- 7. SEO Specialization by UC Davis
- 8. SEO for Beginners from Yoast
- 9. SEO Basics Course from SERanking
- 10. On-Page and Technical SEO Course from Semrush
- 11. SEO Training for Beginners from Shopify
Mantente al día de los cambios en el panorama del SEO
Suscríbete a nuestro boletín para recibir consejos prácticos y recomendaciones de expertos que te ayudarán a mejorar la visibilidad de tu sitio web.
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