What is link building?

Link building is the process of intentionally building links from one site to another to build the receiving site’s authority and reputation online. Common link building tactics include outreaching to prospective sites, creating interactive content, and more.

What is the difference between internal and external links?

The difference between internal and external links is internal links link to other pages on the same domain, while external links link to other pages on a separate domain. While external links (better known as backlinks) help build trust and authority, internal links help search engine crawlers and users explore your site.

Why are backlinks important for SEO?

Backlinks are important because they improve credibility and rankings for SEO. Expert Insights From Google logo “We have various systems that understand how pages link to each other as a way to determine what pages are about and which might be most helpful in response to a query. Among these is PageRank, one of our core ranking systems used when Google first launched.” GOOGLE SEARCH CENTRAL Source To some extent, backlinks are significant for the same reason that internal links are — these links lead people to your website. That alone is a good reason to seek out backlinks. But it’s also more than that. Backlinks strongly affect your Google rankings, therefore impacting your SEO. PageRank is one of Google’s more important systems for ranking content. This system uses backlinks to understand a website’s reputation, helpfulness, and trustworthiness. Sites with a stronger reputation tend to rank higher than other sites.

Conceptos básicos de SEO Link Building para su negocio

Aprenda los fundamentos de la creación de enlaces SEO y su importancia a la hora de mejorar el posicionamiento en las búsquedas y la visibilidad, y descubra métodos eficaces para obtener backlinks y valiosos consejos para la creación de enlaces.

Escrito por Matthew Gibbons

Última actualización 1 de noviembre de 2023