11 Best SEO Courses of 2024 to Become an SEO Pro

Discover SEO courses, both free and paid, that cover essential topics like keyword research, on-page optimization, and link building, including options from Moz, Hubspot, and Ahrefs.
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    Macy Storm Senior Content Creator
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  • October 27, 2023
  • 9 min. read

Trying to learn how to optimize your website for search engines is no small feat. There are numerous moving parts to search engine optimization (SEO), which can make it difficult to figure out on your own. So, you may be looking for SEO courses to help you learn. If so, you’ve come to the right place.

On this page, we’ll provide you with 11 best SEO courses (both free and paid) you can take to become a search engine optimization expert! So keep reading!

Best SEO courses [Summary]

Name Provider Cost Length
SEO Essentials Certificate Moz $595 8 hours
SEO Certification Course Hubspot Free 4 hours
Search Engine Optimization Training Course Simplilearn $1499 Self-paced (90-day access to course)
SEO Training Course Ahrefs Free 2 hours
SEO Certification Clickminded $999 3-6 hours
Intro to SEO WordPress Free 1 hour
Search Engine Optimization Specialization Course UC Davis Financial aid needed (Free enrollment) 3 months at 10 hours a week
SEO for Beginners Yoast Free 2 hours
SEO Basics Course SERanking $32.20 per month 6 hours
On-Page and Technical SEO Course Semrush Free 1 hour
SEO Training for Beginners Shopify Free 1 hour

 

The 11 top SEO courses of 2024

Here are top picks of the best SEO classes and certifications to help you become an SEO pro!

  1. SEO Essentials Certificate from Moz
  2. SEO Certification Course from Hubpsot
  3. Search Engine Optimization Training Course form Simplilearn
  4. SEO Training Course from Ahrefs
  5. SEO Certification from Clickminded
  6. Intro to SEO from WordPress
  7. Search Engine Optimization Specialization Course by UC Davis
  8. SEO for Beginners from Yoast
  9. SEO Basics Course from SERanking
  10. On-Page and Technical SEO Course from Semrush
  11. SEO Training for Beginners from Shopify

1. SEO Essentials Certificate from Moz

Cost: $595

Length: 8 hours

To kick off this list of SEO online classes, let’s look at the SEO Essentials Certificate from Moz. This in-depth course will provide you with all the information you need to know about optimizing your website for search engines.

Moz SEO Essentials Certification course page

The course from Moz addresses topics like:

If you’re looking for a rigorous in-depth course that provides you with the information you need to do SEO successfully, this course is a great option.

2. SEO Certification Course from Hubspot

Cost: Free

Length: 4 hours

One of the free SEO certification courses you can take comes from Hubspot. This SEO course will teach you all the basics about SEO so that you can improve your performance.

HubSpot Academy SEO Certification Course page

This SEO class will teach you how to analyze your SEO efforts to improve them. It will also teach you how to build backlinks, conduct keyword research, and understanding your SEO reporting results.

This course consists of:

  • 6 lessons
  • 26 videos
  • 5 quizzes

3. Search Engine Optimization Training Course from Simplilearn

Cost: $1499

Length: Self-paced learning (90-day access to classes)

While there are many SEO online courses that don’t cost anything, there are also some paid options that offer a more rigorous and in-depth teaching on SEO.

Simplilearn Search Engine Optimization (SEO) Training Course page

If you opt to take the bootcamp from Simplilearn, here’s some of what you’ll learn:

  • Background on how search engines work
  • Different types of SEO
  • How to do keyword research and competitive intelligence
  • On-page and off-page optimization
  • What duplicate content is and how to fix it
  • How to optimize your design and website architecture
  • How to optimize for local SEO
  • And more

That’s just the beginning of what this SEO course will cover. It also dives into advanced SEO topics, web analytics, and content marketing development.

If you want to dive into SEO and learn everything there is to know, this course is a great option.

4. SEO Training Course from Ahrefs

Cost: Free

Length: 2 hours

Next on this list of SEO classes is the SEO Training Course from Ahrefs. This course is a great free option for people who may not know much about SEO but want to learn more.

Ahrefs page for "SEO Training Course: Learn How to Get Organic Traffic From Search"

This SEO course will cover basic search engine optimization tasks like keyword research, optimizing on-page SEO, and building links.

This two-hour course is 14 lessons broken down into 4 modules. It will help you learn everything you need to know to rank higher in search results.

5. SEO Certification from Clickminded

Cost: $999

Length: 3-6 hours

To continue on this list of SEO classes, let’s look at the SEO certification course from Clickminded. This paid course is a great option if you want to learn how to increase traffic to your website.

ClickMinded SEO certification course page

This course covers numerous topics in SEO, from technical SEO to how to create content that ranks. This paid option also offers lifetime access to five SEO mini-courses, so you can refresh your memory at any time.

At the end of the course, you’ll take the final exam. If you pass the certification exam, ClickMinded will issue you an SEO certification for free.

6. Intro to SEO by WordPress

Cost: Free

Length: 1 hour

If you’re looking for self-guided SEO classes, WordPress offers one. With their Intro to SEO course, you’ll learn all the basics of optimizing for search engines.

WordPress "Intro to SEO" course page

This beginner course teaches you everything from creating optimized content to driving more traffic to optimizing for keywords. This is a self-paced class broken down into bite-sized sections so you can easily learn SEO.

With this course, you’ll get a foundation for SEO so you can apply it to your website.

7. SEO Specialization by UC Davis

Cost: Free enrollment, financial aid available for course

Length: 3 months at 10 hours a week

Another SEO certificate course you can take is the SEO Specialization by UC Davis. This is one of the best SEO courses for people who want to learn in a college-style format. Their course has two instructors that teach the five courses within the certification.

UC Davis "Search Engine Optimization (SEO) Specialization" course page on Coursera

The five courses cover the following topics:

  • Introduction to Google SEO
  • Fundamentals of SEO
  • Optimizing your website for search engines
  • Content and social tactics for SEO
  • Capstone project including a competitive analysis, keyword maps, and an SEO pitch

This SEO class is a great option if you want an in-depth course that covers everything you need to know about SEO.

8. SEO for Beginners from Yoast

Cost: Free

Length: 2 hours

Looking for more free SEO online courses? Check out SEO for Beginners from Yoast. This course covers multiple topics related to SEO, including:

  • Understanding keywords
  • Learning copywriting
  • Optimizing site structure
  • Understanding technical aspects of SEO like crawling and indexing

Yoast "Free SEO training: SEO for beginners" course page

This course is broken down into 20 video clips that help you better understand SEO.

Want to go beyond the basic SEO courses? Yoast offers their Yoast SEO Premium + Academy training for $99 per year that covers SEO more in-depth.

9. SEO Basics Course from SERanking

Cost: $32.20 per month

Length: 6 hours

Another SEO certificate course you can take is SEO Basics from SERranking. This course covers all the basic information you need to know about SEO.

SERanking "SEO Basics Course" page

This six-hour course goes over the fundamentals of SEO and teach you how to promote your business online through search engines. It will issue a certificate at the end to signify you completed it.

10. On-Page and Technical SEO Course from Semrush

Cost: Free

Length: 1 hour

If you’re looking for SEO certification courses that are more technical, check out the On-Page and Technical SEO Course from Semrush. This SEO course will teach you everything you need to know about improving your website’s technical SEO.

Semrush Academy "On-Page and Technical SEO Course" page

Here’s what the course covers:

  • Auditing your SEO
  • Fixing HTTPS issues
  • Fixing crawlability errors
  • On-page optimization
  • And more

It’s a great option if you want to improve the health of your website’s SEO.

11. SEO Training for Beginners from Shopify

Cost: Free

Length: 1 hour

If you want to expand your SEO knowledge through SEO certificate courses, try SEO Training for Beginners from Shopify. This course is a simple overview of SEO that teaches you all the basics you need to know.

Within this course, you’ll learn the benefits of SEO, how to do keyword research, and off-site and on-site optimization tactics. Shopify also provides you with a 3-step framework to help you use SEO effectively for your business.

Shopify "SEO Training for Beginners" course page

Take this class if you want a simple beginner course for learning SEO.

Become an Expert in Less Time

Choosing an SEO course is a difficult task. You must determine if you want to take a free or paid course, and then have to decide which one will teach you everything you want to know.

If you aren’t ready to choose an SEO course yet, that’s okay! Our blog covers dozens of topics related to SEO and you can understand the basics of SEO with the following guides:

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Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.

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