What are long-tail keywords?

If you work in digital marketing, you’ve likely heard of keywords — so what makes a long-tail keyword different? Your long-tail keywords have less competition in search rankings. There is typically a lower number of searches for long-tail keywords. While there is no set length for what constitutes a long-tail keyword, they usually have several words that provide more specific context for a searcher’s query.

Why are long-tail keywords beneficial for SEO?

When you’re trying to rank for keywords, it can be beneficial to target ones with less competition. For example, if your company offers IT services, the keyword “IT services” is broad. You can try to rank for it, though it will likely take much longer to see results. Your SEO strategy should focus on long-tail keywords to generate more traffic. Instead of only trying to rank for “IT services,” you can try “Managed IT services in downtown Harrisburg.” You will have less competition for the longer keyword than the short one, making it easier to get your website on the search engine results pages (SERPs). Remember how we said long-tail keywords are more specific? When you write audience-targeted content — such as an IT service in downtown Harrisburg — relevant readers are more likely to find you. People making such specific searches know exactly what they’re looking for, so conversion is more likely when they find your website during a long-tail keyword search.

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