How to Choose a GEO Agency That Delivers Better AI Visibility

You’re at the point where you know you need to invest in GEO. You may feel like you don’t have the time to dedicate to building your strategy. So, naturally, you’re thinking you may outsource your GEO.

But how do you choose a GEO agency?

We’ll break it down for you.

What makes a good GEO agency?

If you’re trying to hire a GEO company, you want to make sure that you’re choosing the right one. Here are some things to look for:

Foundational SEO knowledge

The best GEO agency has a strong foundational SEO knowledge. At the base of every good GEO strategy is SEO. Most of the optimizations for SEO help build your GEO strategy.

The agency you partner with should have a strong SEO foundation. They should know how to do technical optimizations, improve content, and enhance your pages for search engines.

Experience with multiple generative engines

When you hire a GEO agency, make sure they have experience with multiple generative engines. Some of the most popular generative engines on the market include:

• ChatGPT
• Zwillinge
• AI-Modus
• Perplexität
• Claude

People are using a variety of generative engines to  find information. You need an agency that’s familiar with all of them, so you can ensure that they can help you get in whatever generative engines you want to target.

Content marketing skills

When you choose a GEO agency, you want to ensure you select one that has a strong background in content marketing. Content has long been an important part of search optimization — it’s what ranks in search engines.

With AI engines, it’s even more important. The quality and value of your content determines if you get cited in AI engines. If you have low-quality content (or barely any content), you’ll struggle to get in AI search results.

That’s why it’s important to partner with a GEO agency that has content experience. They can help you create content to close gaps and optimize your current content better for AI engines.

Willing to adapt to industry changes

When you hire a GEO company, you need to make sure you partner with one that is willing to adapt to industry changes. AI search is continually evolving and changing, which means that what may have worked six months ago doesn’t work anymore.

If your agency isn’t keeping up with the changing landscape, it’s not the agency you want to partner with. You want to partner with an agency that keeps up with the latest news and findings, so that you can ensure your strategy uses the latest tactics (and to maximize your success).

Transparent about deliverables and pricing

The right GEO agency will be honest and upfront about their deliverables and pricing. The reality is that there are marketing companies out there that will offer GEO services, but really, it’s just SEO with a new label on it. Those are often the companies that aren’t transparent about the deliverables or the pricing.

That’s why it’s best to look for companies that are transparent about what they’re offering you. At the very least, you should have some insight into what they’ll do for you when you invest in their services.

But the best agencies will be open about both the deliverables and cost.

How to choose a GEO agency

If you’re ready to hire a GEO agency, let’s walk through what you need to do to choose the right GEO company:

Make sure the price is right

First and foremost, you need to make sure that the GEO agency you partner with is in your budget. A GEO company can offer everything you want, but if they aren’t within your budget, you won’t be able to work with them.

Before diving too deep in learning about a company, make sure they’re within your budget. Then once you have a shortlist of companies within your budget, you can start vetting them.

Look for case studies and experience with GEO

If you want to know how to find the best GEO company, look at their case studies — but specifically, look at the AI search case studies. You want to see what kind of work they’ve done for other companies to help with their visibility in AI engines.

If the agencies you’re looking at don’t have case studies publicly on their website, ask for proof. They should be able to show you specific proof of increasing visibility for other AI engines.

Focus on ones with tracking tools

An important part of any marketing strategy is tracking your performance.  You need to know that your strategy is working and worth your investment. Choose an agency that provides a tracking tool to help you keep on top of your GEO performance.

Since GEO is a little different than SEO, you want to have a tool dedicated to tracking AI search performance. Make sure the agency you partner with has tools that you can use to track your performance in AI search engines specifically.

Should I hire a GEO agency or handle it in-house?

The age old question — do I outsource GEO or handle it with my team? It really depends upon your team, budget, time allocation, and other factors.

If you don’t have time to learn about GEO, implement best practices, and keep up with the latest changes, you may want to outsource your GEO to an agency that has the time to do all that.

Don’t have someone on your team that knows GEO? You might be better off letting an agency handle it.

It depends upon your unique situation and what your team (and company) has the resources for.

Top GEO agencies you can work with

Since generative engine optimization is so new, finding the right partner can feel stressful. To make it easy, check out this list of the best GEO agencies:

Partner with a GEO agency you can trust

Finding the right GEO partner is crucial and will set you up for success with your generative engine optimization strategy.

If you want to cut to the chase and work with an agency that will grow your business, partner with the team behind SEO.com (WebFX). The team has helped companies like RC Mowers and Thompson Tractor improve their presence in AI engines.

Connect with us to discover how GEO services can elevate your business’s presence in AI engines!