Digital PR Services
to Boost Brand Visibility
Digital PR services are designed to strengthen your brand’s online visibility, authority, and credibility. They’re effective tools for communicating with your target audience and driving measurable growth in performance and engagement.
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129%
INCREASE IN PAGE VIEWS
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40%
Increase in Conversion Rate
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Digital PR Resources
What is digital PR? Digital public relations (PR) is an online marketing strategy that leverages digital channels like websites, online publications, social media, podcasts, and blogs to build and manage a brand’s online presence and reputation.
Digital PR Services from
the innovators of OmniSEO™
When you partner with SEO.com, you gain more than media mentions. How? Our OmniSEO™ gives your brand a competitive edge by monitoring your visibility across different online channels and tracking results to personalize and optimize digital PR strategies.
What to expect with digital PR services
Digital PR services unlock a smarter and more measurable way to drive lasting online visibility, amplify your reputation, and secure authoritative coverage. Here are some of the things these services allow you to do:
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Captar contactos e tráfego de plataformas de pesquisa emergentes como ChatGPT, Perplexity e Google AI.
What do digital PR services include?
Our digital PR services combine the best digital marketing strategies to maximize your brand’s online visibility and build a credible reputation. We go beyond building traditional publicity and focus on ensuring your brand appears everywhere that matters today.
Here are the digital PR services we use to drive measurable results:
SEO is a core digital PR strategy that ensures every campaign drives media attention and delivers long-term search visibility. Our approach to SEO for digital PR involves building high-authority backlinks by securing coverage from reputable online publications, influencer social media accounts, and blogs, in addition to boosting domain rankings and improving rankings.
We also create evergreen content in the form of articles, press releases, and data-driven studies optimized for relevant keywords to drive long-term traffic. Once the campaigns are running, we measure impact based on organic rankings, referral traffic, and conversions.
In today’s digital-first world, first impressions typically happen online, because most clients will often encounter your business on search engine results pages (SERPs) and social media mentions. Our online reputational management service involves monitoring your brand’s online presence and finding ways to improve it.
Our ORM process involves monitoring your online presence to acknowledge positive brand mentions and address negative press, reviews, and competitor attacks quickly. We focus on proactive and reactive reputational management to facilitate crisis prevention, control, and recovery.
Influencer marketing humanizes digital PR by building credible partnerships with people your audience already trusts. Working with influencers drives stronger brand engagement because they bring a tad more authenticity and relatability to every campaign.
Our influencer marketing services involve helping you identify the right influencers for your brand, crafting strategic campaigns, and optimizing influencer content for supporting search visibility. We also amplify influencer content across channels, then track and measure results to justify return on investment (ROI).
Just like traditional PR, digital PR values credible media relationships. These are possible through link building, creating shareable stories, resources, and data reports, and maximizing coverage opportunities with timely conversations and trending stories.
Additionally, we prioritize building long-term relationships with journalists and pitching to relevant, high-authority outlets. With a strong backlinking strategy, we can drive long-term SEO value, boost domain authority, and enhance brand visibility.
Content marketing fuels the power of successful digital PR campaigns. Our in-house SEO content team develops strategic, search-optimized content that attracts journalists, earns media coverage, and drives engagement across multiple platforms.
Whether it’s a press release, a thought leadership article, or a data-driven study, the right content transforms your brand story into something people want to read, share, and reference. Consistently publishing expert-driven content positions your business as a trusted leader in your industry.
Digital PR packages and pricing
How much does digital PR cost? Digital PR service costs vary widely depending on your industry, goals, strategies you want to leverage, and the digital PR agency you choose. On average, small and mid-sized businesses spend $50–$6,000 per month on digital PR in 2025, though enterprise-level campaigns may require larger budgets.
We offer transparent digital PR pricing and packages, meaning you know exactly what you’re paying for and how we use your budget to improve your online visibility. We customize digital PR pricing based on your unique needs, ensuring you get the maximum impact for your budget.
How our digital PR packages deliver revenue
Stronger brand identity
Expandir o seu alcance
Drive measurable results
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Estudo de caso: Obtenção de 131% mais contactos
Hydroworx, fabricante líder de equipamentos de hidroterapia, aproveitou a parceria de serviço completo que oferecemos, aproveitando nossas soluções de SEO, além de recursos de PPC, mídia social e web design para expandir seus negócios.
Desde a parceria, a Hydroworx tem visto:
" As nossas classificações de palavras-chave subiram bastante, fazendo-nos aparecer na 1ª e 2ª páginas do Google, onde antes não aparecíamos."
Verificado Revisão de Clutch
Ler Crítica
"Forneceram-nos um plano de projeto bem definido, que incluía prazos para cada aspeto da nossa campanha de marketing digital. "
Verificado Revisão de Clutch
Ler Crítica
"Pareciam compreender realmente o nosso negócio mais do que os outros e tinham muitas equipas para ajudar em mais áreas do que apenas SEO."
Verificado G2 Revisão
Ler Crítica
"Certificaram-se de que compreendiam o nosso negócio e os nossos objectivos. A equipa é muito simpática e profissional."
Verificado Revisão de Clutch
Ler Crítica "A WebFX melhorou o conteúdo e criou uma estratégia orgânica e paga para nos ajudar a melhorar a qualidade dos leads."
Verificado G2 Revisão
Ler Crítica "Os seus conhecimentos e experiência trouxeram uma nova vida ao nosso sítio Web. Entre marketing e SEO, ajudaram-nos imenso."
Verificado G2 Revisão
Ler Crítica "Estou continuamente impressionado com o talento de toda a equipa e com as recomendações proactivas para ajudar a fazer crescer o nosso negócio."
Verificado Revisão de Clutch
Ler Crítica "Vimos] um aumento de 40%-60% na geração de leads todos os meses, ano após ano."
Verificado Revisão de Clutch
Ler Crítica How to choose a digital PR agency?
Choosing the right digital PR agency ensures that you have a partner that accurately and effectively shapes people’s perception of your brand. To help you make the right decision, here are the steps you must follow when evaluating digital PR agencies:
Aumentar a autoridade da marca através da SEO
Ser reconhecido como um líder do sector, aparecendo de forma consistente em resultados de pesquisa relevantes e autorizados orientados para a IA.
FAQs about digital PR services
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What is digital PR?
Digital PR is the practice of building your brand’s reputation and visibility online through a combination of public relations, content marketing, SEO, and influencer outreach. Unlike traditional PR, which focuses on print media and offline coverage, digital PR leverages online publications, social platforms, and search engines to amplify your message and drive measurable results.
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Why is digital PR important?
Digital PR connects your brand with your audience to shape perception and drive growth online. The following are the top benefits of digital PR:
- Boosts brand awareness and visibility
- Protects your brand’s reputation
- Builds trust and authority
- Drives measurable business impact
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What is a digital PR agency?
Digital PR agencies help brands build visibility, credibility, and authenticity by securing online coverage, brand mentions, and high-quality backlinks. They combine traditional PR principles with digital marketing strategies to foster strong connections and drive measurable results.
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How does digital PR work?
Digital PR combines traditional PR principles like storytelling, reputational management, media relations, and crisis communication with core digital strategies like content creation, influencer marketing, link building, and data-driven management.
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How much does digital PR cost?
Digital PR costs anywhere between $50–$6,000 per month in 2025, depending on business size, campaign scope, and brand goals.
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What are examples of digital PR strategies?
Digital PR uses a mix of content, outreach, and amplification strategies to build brand authority and online visibility. Some of these strategies include influencer marketing, content marketing, social media amplification, search engine optimization, and online reputation management.
Build authority with digital PR services
With our expert digital PR strategies — from influencer marketing and link building to online reputation management and social media amplification — you can strengthen your brand’s credibility, expand your reach, and earn measurable results.
Ready to grow your visibility? Connect with our digital PR agency and see how OmniSEO™ and our team of 500+ PR and SEO specialists can help you secure coverage, boost authority, and drive lasting business impact.
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