Local SEO focuses on achieving a high ranking on the search engine results pages (SERPs) for a local business. For example, a restaurant in New York called “Little Louie’s Pizza” wants to rank for people searching in New York instead of being confused with “Little Louie’s Pizza” in Chicago.

What is Google Business Profile?

Google Business Profile is an intuitive tool that allows businesses to personalize and manage their presence on Google Search and Maps, including their business story, business information and more. An outstanding profile will help you rank high on the SERPs. Local SEO plumber gbp example Proximity and keywords are the main signals that Google Business Profile considers for SERP ranking. When you send these signals, you have an opportunity to appear in the Google three-pack. The three-pack is the top three results for local search and the most prized position on the local SERPs.