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An all to common oversight in a marketing approaches is relationship building. In a world where crowd sourcing is so prevalent and easy ensuring that your brand has a large number of strong relationships on both the customer and business level is essential.

1. Relationships are Sales

2. Relationships are Assets

3. Relationships are Analytics

4. Relationships are Marketers

There is no better form of marketing than those who are willing to rave about your business and it’s value without any encouragement. Just having the right product or service


example: presenting to university class on keyword research I recommended using Google Analytics – why, it is a good freaking product.