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Email Marketing Results Hour By Hour [Infographic]

Oct 24, 2012 / by Darin Berntson


Do You Know The Best Time To Send Emails To Get The Best Response?

How about click throughs and engagement?

While reading a bunch of different posts all over the web yesterday, I landed on MarketingProfs (one of my favorite sites for great marketing content) . They had embedded a great Infographic from target="_blank">GetResponse that I thought would be good to share with you covering email marketing results, based on open rates by time after delivery.

A lot of people think, in this new world of social media, that email marking is dying. Personally, and I think a lot would agree, that email marketing is thriving now more than ever, and works as a very nice compliment to social media. As far as internet marketing goes... the two things you own outright are your website and content, and your email database. While having a lot of followers on various social media sites is awesome and all... a killer segmented email distribution list is even better, and you own it!

As GetResponse mentions here on their original post, there are many factors that go into optimizing your email campaign, but timing is one of the most important factors.

Key Takeaways

  • 23.63 of all email opens occur within the first hour of delivery. Second, third and fourth hours have a significant drop
  • The best times to have your message read is when people are reviewing their inbox, and those best times are morning and early afternoon
  • Be sure to segment your audience, and take into consideration time-zones

Obviously, you will have to test the information below against your own metrics, but this is a great place to get you started, or to re-think your overall email marketing strategy.

email marketing results hour by hour

What did you think of this Infographic and the data? Does it help give you some ideas that you may have not thought of? Would love to hear from you in the comments below.

Topics: Blog Content Marketing

Darin Berntson

Written by Darin Berntson

Darin "Doc" Berntson is the former Senior Community Manager for SEO.com. He oversaw SEO.com's content strategies and social media department. He can be found at many events locally and nationally as an attendee, or a speaker.

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