It's no secret that building a blog that is authoritative takes a lot of resources and a lot of blood, sweat, and tears. It's also no secret that blogging helps with your SEO efforts and helps to you gain visibility for a lot of long tail search queries. That's why starting with a well thought out blogging strategy that meets or exceeds the needs of your target audience is crucial to your success. Figuring out how to generate quick and ongoing interest should be a crucial part of your blogging strategy. That being said, here are five simple stupid ways to get noticed and get people talking about your blog content, and better yet, sharing it.
1. Create & Publish Expert Generated Content
It's one thing to publish content from anyone within your organization. It's a whole different ball game when you are publishing content from known industry experts on your site. This can include your executives (executives are very knowledgeable and very few blog) and also include other industry experts to come and guest blog on your site.
When you create expert content, you will start to get more people taking interest in your blog and more people sharing it, whether via social, email, word of mouth, etc.
2. Make Regular Updates
Launching a company blog is easy... keeping it updated is not. This is why millions of blogs every year are quickly abandoned by their owners. To be an effective blogger and build interest in your blog, you need to publish quality updates regularly. How often you should be posting on your blog will be different for every company and every industry, however, regardless of the company or industry, if you are not publishing new content at least 2-3 times per week, your blog is dying and your audience will quickly forget about you.
To keep up with publishing, you should build a list of topics to blog about, map out an editorial calendar, and put someone in charge of running the blog. The last one is key... this person should be a bull dog and be okay with verbally or physically abusing those who are not turning in their content on time (based on your editorial calendar)... well maybe not that extreme, but they need to borderline annoying to keep publishing on schedule.
3. Source Other Writers Content
We all know how annoying it is reading post after post "we did this and we are really cool" type content. Frankly, I get turned off in a hurry when I read this content over and over again on a company blog. True bloggers take a journalistic approach and source other bloggers content and provide their two cents. When you source other writers content, make sure you link to them as well. In most cases, when you do this, they will receive a pingback on their blog showing them who is linking to and writing about them and their content. If you are sourcing and linking to them regularly, they will notice and in most cases, begin sourcing you, linking to you, and sharing your posts out on social networks.
4. Tap Social Media
If you're not leveraging social media you are missing out on massive potential to get your blog noticed and get your posts shared. When you first get started with social media, the practice of sharing your content will help get it indexed quickly in the search engines... especially if you are tapping into Google+. In fact, I've seen content get indexed in a matter of minutes after sharing it on G+. Mitch Monsen talks more about quick indexation from social media here. (Mitch... I've sourced your content, now please source mine... wink, wink)
As you continue to participate on different social networks, you will want to create relationships with others in your industry. Share their stuff, comment on their stuff, and ask them to share yours. Social takes some effort, it's not just a set it and forget it strategy, however, if you put in the effort, you can get your content spread far and wide rather quickly.
5. Tap Niche Directory & Social Sharing Sites
In many verticals you can find directories or social sharing sites related to a particular niche. By tapping into these sites and sharing your content on them, you can quickly get the word out about your content. In our vertical, we have sites like Inbound.org and SERPd. These are two communities where internet marketing junkies are hanging out looking for awesome content to consume and also share with others in their network.
What other ways have you found to be an effective way to get people talking about your blog? If you have any, please share them in the comments section below.