A lot has changed in the years since this post originally went up. For a more recent definition, check our our updated post here: What is a Modern SEO Specialist?
When I’m asked what I do for a living, I debate in my head how to answer the question. Should I say ‘SEO’ and wait for a confused look?
Perhaps I should share my wife’s answer: “He organizes the Internet to get high rankings on Google.” Should my answer be brief or should I spend time educating them about the awesomeness of SEO?
Many professionals probably find it challenging to explain to someone in a different field exactly what they do. My wife, a nurse, comes home and tries to share stories and challenges from her day. I feel like she’s speaking a foreign language. In the SEO industry, communication and clarity are important. Hopefully, I can clearly answer the question, “what is an SEO Specialist?”
Search Engine Optimization (SEO) helps people find what they’re searching for when using search engines like Google and Bing. Keywords are significant words or phrases used when performing a search, which direct you to the search results. Search results appear in a certain order for a reason. Keywords are competitive and SEO is used to help sites rank high on the list of results. Take the word SEO. When searched, this page appears.
SEO.com ranks third in the search. And there are reasons the company shows up at number three. In terms of Google, many factors contribute to making a site rank at the top.
Optimizing your website for search engines involves being aware of these factors and implementing them correctly to draw more attention to a site. For those wanting a more detailed explanation, here are a few of the key players in SEO:
- Why links are important?
- What can be done on-page to help a webpage rank?
- What can be done off-page to make a webpage rank?
A more in-depth explanation of SEO is available at the beginning guide to understanding SEO.
Some may hope this post continues, but I’m afraid by continuing I’ll create more questions than answers. It’s a fine line between sharing just enough information and trying to drink from a fire hose.
I’m interested in how you explain SEO to others.