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The first part of this series was posted on the SEO.com blog last week. This week I’ve added five more of my favorite tools for building websites. Some of them are free and some are not, but you should know that I’m not receiving any special compensation from these companies for mentioning them in these posts.

Previously, I covered a number of tools that helped optimize the performance of your website. In this chapter, we’re going to look at tools that help you make your website more secure and more attractive (visually and grammatically).

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Sucuri offers complete website security by constantly monitoring your site to prevent cyber-attacks and malware infection. In the event that your site has already been hacked or malware has corrupted your website, Sucuri also offers a clean-up service to get your site back to normal.

Their website protection platform includes Website Application Firewall (WAF) and Intrusion Prevention System (IPS) for protecting websites. Sucuri also offers a free plugin for WordPress sites for integrity monitoring, malware detection, audit logging, and security hardening.

Sucuri has an excellent support ticket system with fast response teams to help you when you need it.

This kind of service isn’t cheap, but peace of mind is valuable. Basic packages start at $199 annually.




There are many image editing tools out there, but I’m partial to Pixlr, which is a FREE, cloud-based set of image tools. For a web-based photo editor, it’s user-friendly and has all of the basic editing tools I need for building websites, such as image size, cropping, color adjustments, etc.

Pixlr was designed to be used for non-pros, which is great for people who do not have a background in image design and editing.




Grammarly is another great tool that is FREE, and I recommend its use for everyone, regardless of your profession because it’s an extremely helpful communications tool.

Essentially, it’s a Google Chrome Extension that reviews your writing and alerts you to errors and suggests replacements.

You don’t want grammatical errors on your website because people who notice them might judge you and deem your business as substandard.

Grammarly even works in email accounts, which may prevent you from some sending missives with embarrassing mistakes.

The only drawback to Grammarly is that it’s not compatible with Google Docs. Grrh.




Canva is easy-to-use graphic design software–and it’s FREE! There are upgrades available and some of the images do cost money, but the extras are very reasonably priced.

This tool is good for creating social media posts, invites, blog graphics, cards, email headers, etc. It’s very customizable and intuitive, and you can upload your own background image or choose from the wide variety of images, text, and elements that are available (some for free, some for a small fee).



Google Incognito

I’m always surprised at how many people don’t know about Google Incognito. Searching Google Incognito mode allows you to view web pages without your previous browsing history clouding the search results and the pages you visit are not recorded in your search history.

When I’m building websites, I’m logged into the backend so I can see changes and updates that users who are not logged into my site can’t see. When I make updates to a site, I like to check the site using Google Incognito to see that other site visitors can also see the changes.

It’s a great way to get a clean perspective on a website.

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We’re two parts in, and your website toolshed should be starting to fill up. Remember, we’re not recommending you just dive in head first and gather all these tools at once. When that happens, important tools inevitably get buried under others.

Take a look at some of these and see how you can use them to build a website and start driving more traffic to it.



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