Lornah Ngugi is a Lead Marketing Writer at WebFX, where she specializes in building authoritative, research-driven content that helps businesses make confident marketing decisions. With a background in Business Information Technology, she brings a systems-level understanding to topics like search engine optimization (SEO), AI-driven search, and digital marketing strategy.

Her work prioritizes clarity over hype and strategy over shortcuts, helping readers understand not just what works, but why it works. She likes to explore how search behavior continues to evolve across Google, AI tools, and emerging platforms, and what that means for long-term visibility and revenue growth.

Lornah regularly writes in-depth guides on SEO strategy, AI SEO, content marketing, and industry-specific digital marketing, with a strong emphasis on best practices, data-backed insights, and practical decision frameworks. Her content supports businesses navigating complex marketing choices, from choosing the right agency to adapting to generative search experiences.

Outside of work, Lornah enjoys nature walks and catching up on classic shows. Her days always start with a strong cup of coffee, and she can never say no to a good bar of chocolate.