Why is it important to establish expertise, experience, authoritativeness, and trust (E-E-A-T)?

Building up your expertise, experience, authoritativeness, and trustworthiness (E-E-A-T) lays the foundation for creating a successful SEO strategy. Google uses its E-E-A-T standards to determine the relevance and quality of every website it ranks.

Why should I update old pages?

Updating your website's content is one of the best things you can do to increase your success, and it involves a manageable amount of time investment. Since the world is always progressing, leaving outdated algorithms and inaccurate statistics in its wake is wasted potential.

Why is it important to thoughtfully design your website?

Constructing a well-thought-out architecture is crucial to offering a beneficial user experience. By doing this, you'll also encourage deep site navigation, make it easier to discover your products or services, and distribute page authority evenly.