Question 1

What are SEO services?

Accepted Answer

SEO services are provided by an agency, consultant, or freelancer to optimize a client’s online visibility in search results. Services are provided on a one-time or ongoing basis and can include on-page, off-page, and technical SEO.

Question 2

Are SEO services worth paying for?

Accepted Answer

Let’s put it this way — SEO services are worth paying for when they deliver a return on investment (ROI). That’s the goal of the top SEO service providers, too. They aim to generate results that create revenue for your business.

Question 3

What do the best SEO services include?

Accepted Answer

Based on our decades of experience, we’ve found the best SEO services to include the following:

Custom strategy
While search engine optimization relies on several tactics, from keyword research to title tag optimization, we’ve found businesses see the best ROI from SEO when they get a custom strategy vs. a generic package.

Custom SEO strategies consider the following:

Company objectives, or what your business wants to accomplish in the short- and long-term
Business model, or how your company generates revenue
Marketing, or what your overall marketing strategy looks like, both online and offline
Role, or how your business functions in website management, marketing, and sales
SEO approach, or how your company uses, manages, and implements SEO on your site
Based on these factors, the best SEO companies develop effective custom strategies.

SEO consulting
While not necessarily a line item in your SEO plan, consulting is a big indicator of a top SEO provider. That’s because these businesses understand that search engine optimization is more than a checklist — it’s understanding your needs, wants, and requirements as both an employee and a company.

When your SEO services have a consulting element, it becomes possible to:

Pivot tactics to support broader company initiatives
Adjust approaches in response to SEO algorithm updates
Improve reporting to measure what matters to your business
Pollinate other marketing strategies, like paid advertising, with SEO takeaways
And more
Understand that if you want a full- or part-time SEO consultant, you’ll want to search for those services. But, if you’re looking for an SEO consulting element with ongoing SEO, you’ll often find that built-in to the best SEO services.

On-page SEO
Like other SEO plans, you can expect top SEO providers to include on-page SEO, which features:

Title tag and meta description optimization
Keyword research
Content creation
Internal linking
And more
The difference between everyday SEO providers and seasoned ones is that they focus on the bottom-line impact of those optimizations. For example, instead of targeting a high-volume keyword, they’ll research whether it aligns with your target audience and your business’s offerings before proceeding.

Off-page SEO
The best SEO companies will also support off-page SEO with an emphasis on the following:

Producing content that attracts backlinks to your site naturally
Managing local directory listings, like Google Business Profile
Building the website’s reputation as authoritative and trustworthy
Unlike other SEO providers, these companies do not use black-hat practices for building links, like purchasing links. Instead, they focus on a holistic strategy for growing your website’s backlink profile and reputation on the web.

Technical SEO
Technical SEO includes several areas, like:

Page speed optimization
Structured data
Website architecture
Sitemap management
And more
Because of its cross-over with web development, it’s a challenging area for most SEO agencies. However, remember that the best SEO service providers are skilled consultants. They use that skill to work alongside your developers and get impactful SEO updates implemented.

Dedicated SEO team
Teams are one of the most defining features of top SEO services.

Besides getting a dedicated account manager, which is pretty standard in the industry, the best providers will give your business a dedicated team. This team can vary in its makeup but will most often include the following:

Account manager
SEO specialist
Outreach specialist
Content creators
Web designer
Web developer
With a fully-fledged team, your business can push SEO updates live faster. Even if you can’t provide site access to your SEO team, they have the skills to work alongside your internal team (like your web developers) to get updates live.

Specialized SEOs
The best SEO services companies also maintain SEOs in specialized areas like:

Local SEO
Ecommerce SEO
Voice SEO
AI SEO
This setup allows your business to access the experts you need in one place. In many cases, you’ll save time and money with this arrangement, as you don’t need to hire a consultant for every one-off project, like experimenting with voice SEO.

Supporting skill sets
As we mentioned, the best SEO services include an entire team and supporting skill sets like:

Content marketing
Web design
Web development
Upon request, you can likely access other specialized experts, like:

Paid advertising
Social media
Digital marketing
And more
That’s because some of the best SEO service providers are full-service agencies. What that means is these companies provide a scope of marketing solutions, so you have a one-stop shop for your marketing needs.

Regular reporting
Reporting is a cornerstone at the top SEO companies. Aside from SEO KPIs, a top SEO company will create custom reports based on your:

Goals
Leading metrics
Long-term company objectives
And more
Sometimes, these agencies will have third-party or in-house technology for measuring your performance in-depth. This software is helpful if your business generates revenue through leads vs. online sales.

Question 4

Who are the best SEO services companies?

Accepted Answer

The best SEO services companies depend on who you ask. In our opinion, they rely on your:

Budget
Goals
Project requirements
That’s why we recommend using the above guide on what makes an SEO service the best as a guide for finding these companies. Compilations of the top SEO services aren’t helpful if they’re focused on agencies outside your requirements.

Sobre Sarah Berry

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