Content Marketing Pricing Explained: What You Need to Know Before You Spend

Content marketing is one of the best strategies that helps businesses drive traffic to their website and generate leads and sales. About 36% of businesses reported that they use between 10% and 29% of their overall marketing budget on content marketing! However, your company may spend more or less depending on what you want to achieve with the campaign.

How much does content marketing cost per month?

Most businesses spend an average of $5000 to $10,000 monthly on content marketing alone. That seems like quite a wide range, but the amount varies depending on the type of content you want to create and who you hire to perform and manage your tasks. 

The success of every content marketing campaign depends on the type and quality of content you create. The higher the quality of the content and the more targeted it is, the better your campaign results will be. Here are some of the most common types of content used in marketing campaigns:

Website copy and blog posts

Copywriters can help you create homepage copy, landing pages, and case studies to convert site visitors into leads and sales. For the copy to have an impact, you need a copywriter who understands and can “speak the language” of your target audience. 

Blog posts showcase your expertise in subject matters, position your business as an expert in your industry, and drive traffic to your website. The average cost of an individual blog post ranges from $250 to $500, but experienced writers can charge upwards of $1500 depending on the topic and length of the article.

Hiring experienced writers may cost you a little more, but they create better-quality content that is more likely to rank higher on Google’s Search Engine Results Page (SERPs).

Infográfico

Written content alone can convert readers, but you need high-quality visuals to capture their attention and encourage them to keep reading. Good designers aren’t cheap, but they are worth it if you want your content to do well. You can expect to pay $3000 to $4000 for a well-done end-to-end infographic.

Vídeos

Video marketing is the content marketing strategy that will help your business reach a broader audience, as you target people who prefer watching content instead of reading it. A lot of work goes into creating videos — you need a cast, script, and a videographer to put together a basic video, which costs about $3500. 

If you want higher-quality videos, you can work with a video marketing agency to help you earn a competitive edge in your market. You may spend more money, but the ROI will be worth it.

Publicações em mídias sociais

Content marketing is all about bringing your content to where your audience is. Since people spend a significant amount of time on social media, you can create engaging, inspirational, and educational content for platforms such as Facebook, Instagram, X, TikTok, and LinkedIn. 

You can spend between $100 and $5000 per month to work with a social media marketing agency or pay a freelancer $20 to $50 per hour for social media management.

Where to turn for quality content marketing services

• Freelancers or independent contractors

Businesses typically spend about $1000 to $10,000 per month on content marketing freelancers and independent contractors. Some freelancers charge by project, but others may charge by the hour or by word if they’re writing content.

While hiring freelancers may seem appealing initially, finding the right one for your projects can be difficult. Freelancers may charge less for their services, but they often lack the expertise you need for your marketing campaign.

• In-house marketing team

The best thing about having an in-house marketing team is that you have a team that is solely dedicated to your business. They understand your brand in depth and will be able to represent the business and its values more accurately to your target audience.

If you opt for in-house strategists, you must be ready to cater for employee costs. Here are the average salaries for different marketing roles:

• Social Media Marketing Specialist: $48,000
• SEO Specialist: $48,000
• Digital Marketing Specialist: $49,000
• Digital Marketing Manager: $65,000

On average, maintaining an in-house marketing team will cost about $52,000 per year, and this doesn’t include additional costs such as insurance, taxes, retirement plans, equipment, and the marketing tools they’ll use.

• Content marketing agency

Content marketing agencies charge anywhere from $2500 to $10,000 per month, but you may pay more depending on your business goals, timeline, and campaign scope. Some agencies charge hourly or by performance, so your choice depends on your budget.

Reputable content marketing agencies can benefit your business with their experience and expertise. After all, their agency’s sole purpose is to create marketing strategies that drive positive results for their clients. These agencies also have access to tools and resources tailored to improve their content marketing services. 

To ensure your content strategy is effective, check out these content marketing statistics for valuable insights on trends and performance that can help you maximize your results!

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