SEO, or Search Engine Optimization, is a digital marketing strategy that optimizes website elements to improve rankings in search engine results and drive organic traffic.

PPC, or Pay-Per-Click, is an online advertising strategy where advertisers pay each time a user clicks their ad. Common platforms include Google Ads and Microsoft Ads.

Can SEO and PPC work together?

Yes, SEO and PPC can work together. Integrating these strategies helps dominate search results, retarget visitors, and boost conversions.

How do you integrate PPC and SEO?

You can integrate PPC and SEO by targeting competitive keywords, building PPC audiences using organic traffic, testing ad copy for SEO pages, and using shared data for optimization.

How to use SEO and PPC together successfully?

To use SEO and PPC together successfully, define a shared strategy, align campaigns across teams, share results, and continuously refine both tactics for maximum ROI.