About Thaakirah Abrahams

Thaakirah Abrahams is a Lead Editor at WebFX, where she writes and edits content for WebFX’s own site as well as SEO.com. She joined the team in 2023, starting out as a client-facing copywriter before moving into editing in her third year, and she brings a background in journalism and media studies to a role that’s as much about research and accuracy as it is about clean sentences.

Thaakirah holds a Diploma in Journalism and Media Studies, along with certifications in Google Analytics, HubSpot Inbound Marketing, and HubSpot Content Marketing. Her writing has covered a genuinely wide range of industries, including legal, finance, education, SaaS, ecommerce, and entertainment, which has shaped a practical approach to content: prioritize clarity, validate every claim, and structure a page so both readers and AI systems can parse it quickly. Those certifications also mean she isn’t just writing on instinct. She can trace a content decision back to what the analytics or intent data actually supports.

Thaakirah has written one of SEO.com’s most thorough breakdowns of why brands get left out of AI Overviews, even when their SEO looks solid elsewhere. She lays out nine real reasons, from content that doesn’t match search intent closely enough, to pages that bury the answer under too much setup, to weak E-E-A-T signals and a lack of third-party trust markers like reviews or brand mentions. She backs this up with real numbers from SEO.com’s own research: long-tail queries of six to eight words have a 32 to 57 percent chance of triggering an AI Overview, and informational queries of eight or more words trigger one 67 percent of the time.

Her fix framework is just as concrete: identify which queries in your niche already trigger AI Overviews, answer the question in the first few sentences instead of warming up to it, structure content so it is easy to extract from, and build topical authority across multiple pieces rather than relying on a single article to carry a whole topic. She also makes the case that chasing an AI Overview citation is worth it even when it doesn’t send a click, since almost 60 percent of searches now end without one, and simply appearing there still builds brand exposure and credibility before a reader ever scrolls further.

Thaakirah has also written candidly about her own path from copywriter to editor, and it’s given her a clear point of view on where AI actually belongs in the writing process. She uses AI tools to speed up early research, brainstorm angles, and tighten a section during edits, but she’s explicit that the strategy, the brand context, and the final call on what actually ships are still hers to make. That distinction matters more now that she’s on the editing side, since her job is diagnosing what’s holding a piece back and fixing it without flattening the original writer’s voice into something generic. She’s also been part of shaping WebFX’s editing guidelines as the team has worked AI more directly into its workflow, which meant figuring out, in practice, where automation genuinely helps and where editorial judgment still has to lead.

Outside of work, Thaakirah is usually baking up something new in the kitchen, reading in her garden, or hosting laid-back family game nights that are equal parts laughs, friendly competition, and the occasional debate over the rules.