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7 Best AI SEO Tools (And How to Use AI for SEO in 2024)

Explore the future of SEO with the top AI SEO tools, including Surfer SEO, Ahrefs, Jasper, Semrush, Outranking, Alli AI, and ChatGPT, complete with pricing, use cases, and expert tips.
Last Updated February 7, 2024
7 Best AI SEO Tools [Shortlist]

Looking to use artificial intelligence (AI) for your search engine optimization (SEO) strategy? Good news, you’re in the right place. Here, we’ll explore the best AI tools available — both paid and free — and provide actionable tips on how to use AI for SEO in 2024.

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What is AI for SEO?

AI for SEO is the use of artificial intelligence, like ChatGPT, for search engine optimization efforts. Common applications for AI in SEO include generating structured data, title tags, keyword ideas, and more. With AI, SEOs aim to save time while producing quality SEO content.

7 best paid and free AI SEO tools

You can get started with artificial intelligence by experimenting with these paid and free AI SEO tools:

1. Surfer SEO (One of the leading AI SEO tools!)

Surfer platform

Price: Paid

Use cases:

  • Create SEO content briefs
  • Write SEO content
  • Optimize existing SEO content
  • Improve internal linking
  • Research keywords
  • Analyze search results
  • Audit SEO content
  • And more!

Why we like it:

  • Surfer SEO is fast, analyzing search results and auditing content in a short amount of time
  • Surfer SEO delivers accurate internal linking recommendations
  • Surfer SEO integrates with Google Search Console, plus Semrush
  • Surfer SEO supports outsourced content writing with easy-to-share content briefs
  • Surfer SEO customizes search results analysis, allowing you to exclude irrelevant URLs

Learn more about Surfer SEO by visiting their website.

2. Ahrefs (A great free option)

ahrefs platform

Price: Free

Use cases:

  • Create content outlines
  • Improve existing content with paragraph and sentence rewriting tools
  • Generate title tags and meta descriptions
  • Compile content ideas
  • And more!

Why we like it:

  • Ahrefs provides its tools for free, which is invaluable to smaller businesses and sites
  • Ahrefs offers different tone options for content generation, like formal and luxury
  • Ahrefs generates content in multiple languages, from English to Arabic
  • Ahrefs allows exporting of your work
  • Ahrefs supports additional AI use cases, like for social media and business development
  • Ahrefs is one of the best link building tools

Try Ahrefs’ free AI SEO tools by visiting their website or explore Ahrefs alternatives.

P.S. Learn more about Ahrefs in our breakdown of Semrush vs. Ahrefs!

3. Jasper (The AI SEO Tool Original)

Jasper platform

Price: Paid

Use cases:

  • Generate content outlines
  • Create content summaries
  • Rewrite existing content
  • Build title tags and meta descriptions
  • Establish custom workflows
  • Access pre-existing templates
  • And more

Why we like it:

  • Jasper lets you get started fast with pre-existing templates
  • Jasper includes templates for other strategies, like video, social media, paid ads, and more
  • Jasper provides built-in tools for campaign planning, implementation, and execution
  • Jasper offers an Edge and Chrome extensions for use in Surfer SEO, WordPress, and more

Get a free demo of this AI tool for SEO by visiting Jasper’s website.

4. Semrush

Semrush platform

Price: Paid

Use cases:

  • Build content briefs
  • Audit SEO content (before or after publishing)
  • Improve SEO content’s optimizations, readability, originality, and more
  • Rephrase, simplify, or expand existing content
  • Produce AI-generated content
  • And more

Why we like it:

  • Semrush provides access to this tool with your existing subscription
  • Semrush integrates with Google Docs, WordPress, and Microsoft Word
  • Semrush evaluates content on SEO, plus readability and originality
  • Semrush helps maintain brand guidelines across content creators

Learn more about Semrush’s AI SEO tool by visiting their website.

5. Outranking


Price: Paid

Use cases:

  • Create content briefs
  • Complete keyword research
  • Access AI writing assistant
  • Generate title tags and meta descriptions
  • Automate internal linking
  • Build prompt library
  • Set up content creation workflows

Why we like it:

  • Outranking supports bigger teams with workflows and prompt libraries
  • Outranking offers easy-to-use (and learn) writing space
  • Outranking creates on-brand content briefs to maintain messaging
  • Outranking automates time-heavy tasks like internal linking

Visit Outranking’s website to learn more about their AI SEO software.

6.  Alli AI

Alli AI platform

Price: Paid

Use cases:

  • Generate schema markup
  • Make on-page optimizations
  • Do A/B SEO testing
  • Optimize site speed
  • Automate internal linking
  • And more!

Why we like it:

  • Alli AI integrates with the most popular content management systems (CMS)
  • Alli AI allows you to approve every recommendation (an un-approve if needed)
  • Alli AI supports customizing your automated recommendations
  • Alli AI pushes SEO updates live faster

Learn more about trying a free trial of Alli AI by visiting their website.

7. ChatGPT (How could we not include this AI tool?)


Price: Free

Use cases:

  • Generate title tags and meta descriptions
  • Create content outlines
  • Compile content topic ideas
  • Generate schema markup
  • Summarize content
  • And more!

Why we like it:

  • ChatGPT offers limitless use cases for AI SEO
  • ChatGPT provides a free AI tool for SEO
  • ChatGPT supports Chrome browser extensions
  • ChatGPT allows for custom prompt creation

Learn more about using ChatGPT’s free SEO AI tools by visiting their website.

How to use AI for SEO

You’ve probably got some ideas on how to use AI for SEO by this point, but you’ll find more below:

  • Generate title tags and meta description ideas.
  • Compile keyword ideas by listing topics related to your target market.
  • Create content outlines for your next piece of SEO content
  • Generate structured data, like FAQmarkup
  • Audit existing content’s on-page SEO
  • Analyze SEO data
  • And more!

When using AI for SEO, remember that artificial intelligence isn’t perfect.

For example, you’ll often find AI struggles with counting characters, which results in title tags that exceed 60 characters. Or that AI SEO tools can repeat themselves (or start making things up) when they’re not given enough information.

This is where your expertise comes into play! Review your AI generations and edit as needed.

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