Everything there is to know about
AI and SEO

How You Can Use AI for SEO

There are so many areas within SEO that AI allows you to get a leg up. No matter if your site is brand new or you’re a veteran SEO expert, there are ways you can use generative AI to help you rank your site.

Keyword research and content topic discovery

If you are starving for new ideas for content, then give any of the free LLMs a spin. You’ll quickly find a few areas to write about. If you want to get more advanced, use data from your existing website to seed your prompts in order to discover better keyword clusters, variations on search intent, and more advanced topics you haven’t covered yet.

Competitor analysis

LLMs like ChatGPT allow you to provide URLs that they can check for additional context.

For SEO competitor analysis, you could include a wide range of items in your prompt in order to gain an understanding of where your competitors are getting a leg up on you in the search results.

Try adding the following items, with proper instructions, to analyze your competitors with AI:

• Top 10 search results – Copy the URLs from the keyword you want to rank for into your prompt and ask AI to analyze their SEO in comparison to the page or pages you’re trying to rank.
• Google Search Quality Rater Guidelines – Give AI all the context it needs to give you a better understanding on where your site falls short in the search results.
• Competitor Keywords – If you want to rank for keywords your competitors have, add them all into a prompt. ChatGPT (or your LLM of choice) can take that information and put together a pretty solid content strategy for your site.
• Reddit or Quora threads – These two sites are dominating search results as of late. See what AI can extract from them so you can improve existing content or create brand-new pages on your site.
• Competitor Reviews – Add reviews from sites like Google, G2, Capterra, Yelp, or anywhere else, and have AI summarize where they fall short or have the advantage. This gives you the ability to address these issues head on in anything you mention on your own website.
• Questions – If you are unsure about anything whatsoever, just add it to the prompt! Ask generative AI to address your question in its response. Most LLM models allow for a very large input, and you can instruct them to be very detailed.

Content writing

We should preface this one with a big disclaimer – do this at your own risk!

Google says they are ok with AI written content. However, it still needs to be of high quality. You may not want to just tell ChatGPT to write you a blog post with very little prompting or without extensive review of the output.

Remember, AI is prone to hallucinating, so the accuracy of your content can be at risk. There are case studies of AI content ranking well, and there are others that have hurt the reputation of existing websites. Be careful with this!

A happy medium for now would be to use AI to help you research a topic, write an outline, and identify important points to cover. Then add your own original content with your own expertise. This combines the efficiency of using AI for SEO while utilizing your own industry knowledge to generate a high quality piece of content.

Building backlinks

Building backlinks can be a tedious task if you are new to this.

However, AI can help take the grind out of the process. Just know that whatever you do, a lot of other people are doing it as well! Using AI for backlink outreach may have quite a bad reputation already. In fact, Gmail has started cracking down on spammy outreach in recent months. So be sure whatever you do is still high quality.

Where you can still take advantage of AI for building backlinks is in helping you generate things that are backlink worthy.

Would a tool on your website really help your users? ChatGPT can code one for you in JavaScript. Some fancy graphics explaining a very complex system is useful to many publications in your industry. AI tools can help you create those as well.

Try to utilize AI for SEO tactics that generate the highest quality items, not just more volume.

And more!

Once you start seeing the impact AI can have on your SEO processes, you’ll start to see all the different opportunities that are out there. Some have yet to be discovered! Don’t be afraid to try something out or look for a brand-new tool that helps you do this.

Every new model or AI tool has its own advantages. You may find one in particular that works perfectly for a step in your SEO strategy.