The Results


"My campaign is more directed to the audience that I want to capture and my business has reflected that … You have to direct the situation at the right audience and that’s exactly what did. gave me more business for less money."

The Business

Southland Log Homes has specialized in custom log home plans and cabin kits for more than 30 years. The company specializes in creating reliable, affordable and beautiful log homes that last a lifetime.

The Challenge

Southland Log Homes hired in March 2010 hoping to improve the company’s rankings in the major search engines. The company didn’t have strong rankings for any competitive keywords and wanted its website to show up on the first page of the Google search results.

The Solution

Experts at analyzed Southland’s online status and its competitors. developed a marketing campaign that included identifying competitive keywords and aggressively pursuing improved rankings through link building and content optimization. Southland Log Homes currently ranks No. 1 in Google for the keyword phrase “log homes.”