About Jess Bonacci

Jess Bonacci is a Lead Multimedia Consultant at WebFX, where she has led video content since 2019 and later grew into directing the company's broader social media strategy. She started by managing the WebFX YouTube channel and has grown it past 20,000 subscribers since, publishing regular educational videos on everything from AI SEO to martech to digital advertising. From there, her role continued expanding. She now creates and oversees video and social content not just for WebFX but for three sister brands, SEO.com, Nutshell, and OmniSEO, and has produced hundreds of videos and social posts across those brands since she started.

The range of work is wide. Jess has made long-form educational videos, brand and promotional pieces, vertical content built for social feeds, product explainers, animation, and audio ads. One she's especially proud of traces the history of AI for the WebFX YouTube channel, starting with Leonardo da Vinci and following the idea all the way to how marketers use AI today. Her content expertise doesn't stop at video, either. She writes the scripts behind her own videos, along with blog posts and other written content, which means she's just as comfortable shaping a message in text as she is on screen. She's also pitched in on SEO and website projects at WebFX along the way. Internally, she's known as the go-to on Adobe Premiere Pro and After Effects and on running a YouTube channel end to end, and she's grown WebFX's LinkedIn page past 90,000 followers since taking over its management.

She's also quick to push back on the idea that you need a massive production budget to make video work. She firmly believes that what actually gets a message across is whether it's clear and engaging, not whether it looks cinematic (although she does love the art of video).

Whether she's helping a marketing audience get more out of a strategy conversation on SEO.com and WebFX, or showing a SaaS user how to actually put a tool like Nutshell or OmniSEO to work, Jess adjusts the message to what that reader needs from it. She considers that shift one of the more useful skills she's picked up on the job. She holds a Google Analytics certification and a B.A. in Digital Media and Broadcast Production from Marywood University, where she also completed a business minor.

Ask Jess what she'd tell someone new to video or social, and she doesn't hesitate: know your audience. Once you know where they spend time and how they actually consume content, that decision shapes everything else you do. She got into this field because she loves storytelling, specifically the part where data, insight, and visuals come together into something with a real perspective — her AI history video is probably the clearest example of that instinct in action, spanning centuries of context to land on something immediately useful for marketers. It's education and engagement built into one final, research-backed piece.

As AI tools become more common in content creation, Jess sees them as genuinely useful for speeding up parts of the process, but she's careful to keep the human element front and center. Her rule of thumb: nothing she publishes should sound like something she wouldn't say to someone in person. She also pushes back on the idea that creativity is reserved for people with "creative" in their job title. In her experience, people who insist they're not creative usually have a myriad of good ideas sitting right there that they've talked themselves out of noticing.

Outside of work, Jess volunteers with a local young professionals organization and a local cat rescue, mainly behind the camera as their go-to photographer and videographer. She's usually snapping photos for fun, too, and splits her free time between concerts, spending time with the people in her life, and being at home with her husband and her cat, Ashley.