About Lace Llanora

Lace Llanora has spent more than 15 years in digital marketing, working across B2B, B2C, ecommerce, healthcare, and commercial real estate. She holds a B.S. in Marketing Management and is Google Analytics certified, and her career has centered on turning SEO strategy into content that actually performs, not just content that checks boxes.

Her work has always split between strategy and execution rather than sitting cleanly in one lane, and that’s still true today: she currently supports SEO.com’s broader department initiatives while driving the day-to-day work herself. One of her clearest results came from a re-optimization campaign that took SEO.com’s organic traffic from near-zero to six figures in monthly visits, a gain that held even as the search landscape shifted underneath it.

Her current focus sits where two eras of SEO overlap. Lace pairs traditional on-page and technical optimization with answer-first content structuring built for AI visibility, treating the two as one job rather than old-versus-new. Across all of it, Lace blends traditional SEO fundamentals with these newer AI-driven approaches, aiming for content that matches real user intent rather than chasing algorithm quirks, and that holds up as search keeps evolving.

Recognition has tended to find her rather than the other way around. Before joining WebFX, she was part of a marketing team that won multiple industry awards for their shared work. More recently, she built a Claude-based publishing QA skill to standardize how content gets reviewed before it goes live, and presented how to turn a repeatable workflow into a reusable AI skill at a department-wide meeting. Colleagues point to her organization and communication as reasons her projects stay on track.