Resultados de SEO: cómo hacer un seguimiento de tu rendimiento en SEO para 2026

From rankings and traffic to Google Search Console and Google Analytics 4, there are multiple metrics and ways to track your SEO performance. Learn how to get started with this guide:

• 10 métricas para medir el rendimiento del SEO
• How to Start Tracking SEO Performance
• FAQs About SEO Tracking

10 métricas para medir el rendimiento del SEO

1. Position

Tool: Google Search Console (paid options include Semrush, Ahrefs, and Moz)

Overview: Track position — or keyword rankings — to understand your visibility in organic search results. If you’re ranking outside page one, you’ll likely see lower SEO performance in other metrics, like traffic and conversion rate.

How to improve: Review your on-page SEO, from your title tag to your keyword insertion, and off-page SEO. If you have a weaker domain, you’ll likely struggle to rank for more competitive keywords.

If you want to know how to track SEO successfully, put keyword rankings on your list of things to track. Your keyword rankings show how well you rank for your targeted keywords in search results.

Tracking your keywords is crucial to the success of your SEO strategy.

Lots of top ranking tracking tools are available, including free options like Google Search Console. Other popular keyword ranking tools include Ahrefs, Semrush, and Moz.

If your pages aren’t ranking highly for desired keywords, you’re missing out on valuable traffic. Not to mention, 86% of all organic clicks go to the first 10 results — if you aren’t ranking towards the top for your keywords, you likely aren’t getting traffic to those pages.

If you track your SEO results and see you aren’t ranking well for some of your top keywords, you may need to re-optimize those pages to help them rank better. Look at what’s ranking in the search results and see what might be missing on your pages.

Consider exploring Accuranker and Accuranker alternatives as well for additional options in tracking your keyword rankings effectively.

2. Impressions

Tool: Google Search Console

Overview: Impressions — or how many users see your listing in search results — correlates with position. The higher you rank, the more impressions you’ll receive. High impressions but low click-through rate (see our next metric) can reveal ineffective title tags.

How to improve: Check the search results for high-impression, low click-through rate keywords. Does your title tag and meta description align with the intent and sentiment of searchers? Consider modifying your title tag to improves its relevancy.

Cuando evalúes tu rendimiento en SEO, presta atención a tus impresiones. Las impresiones reflejan el número de personas que ven tu anuncio en los resultados de búsqueda: cuanto mejor sea tu posicionamiento, más impresiones obtendrás.

Por lo general, lo ideal es obtener un gran número de impresiones con una tasa de clics elevada. Si observas un gran número de impresiones con una tasa de clics baja, esto puede indicar que tus metaetiquetas (etiqueta de título y meta descripción) necesitan mejorarse, o que los resúmenes de IA podrían estar afectando a tu rendimiento.

Realiza un seguimiento de tus impresiones para saber cuántas personas ven tus anuncios en los resultados de búsqueda y compáralo con el número de personas que hacen clic para visitar tu sitio web.

3. Click-through rate (CTR)

Tool: Google Search Console

Overview: CTR describes the percentage of users that see your listing in organic search results and click on it. You can use CTR to understand your SEO performance for certain search terms.

How to improve: Research the search intent, as well as sentiment, behind keywords. If relevant to your content, consider how you can make your title tag and meta description more persuasive. Remember, though, that your content should align here, too.

When measuring SEO performance, you want to keep tabs on your organic click-through rate (CTR). This metric indicates how many people see your listing in search results, opt to click on it, and visit your website.

Your CTR is a good indicator of whether you’re creating informative title tags and meta descriptions. These two tags appear in search results and often determine whether someone clicks on your listing.

Tracking this metric helps you understand how well you’re enticing visitors to click on your listings compared to your competition. If your CTR is low, it may indicate you need to re-optimize your tags to generate more clicks.

4. Organic traffic

Tool: Google Analytics 4

Overview: Like rankings, organic traffic is a go-to metric for SEO tracking. Use Google Analytics 4 to understand your traffic and its relevancy. For example, do you receive significant traffic from California but only serve businesses on the East Coast?

How to improve: Improve your SEO to grow your organic visibility. Developing shareable content, from calculators to thought leadership, to attract backlinks (and traffic visits) from reputable sources.

When measuring SEO results, one crucial metric to track is your organic traffic. Your organic traffic is all the traffic that comes to your website from search engines organically — not through clicking on ads.

Organic traffic is a good metric for measuring SEO because it indicates how well your pages perform in search results. It can help you better understand how well you rank for certain keywords and gain insight into the quality of your traffic.

The quality and volume of your website traffic could be a contributing factor to why your website doesn’t convert or isn’t meeting your goals. So, tracking this metric is a great way to better understand how your organic traffic impacts your overall SEO success.

Don’t have GA4 set up yet? Try our free SEO traffic checker! You’ll quickly see why having a tool like GA4 is important for your digital marketing strategies.

5. Bounce rate

Tool: Google Analytics 4

Overview: Understand your site’s and content’s relevancy with bounce rate, which measures the percentage of users that land on a page and leave without visiting any other pages.

How to improve: Use internal links to direct users to content related to their original search intent. Include a call-to-action (CTA) to also direct users to take an action, like joining a newsletter or purchasing a product.

When you learn how to measure SEO results, you’ll find that bounce rate is an important metric to monitor. Bounce rate indicates how many people visited your page and left without taking any other actions.

While bounce rate isn’t a direct ranking factor, it does have broader implications for the success of your SEO strategy. If people visit your page and leave it immediately, it could indicate your page doesn’t provide the information users need. Considering Google wants to deliver pages that provide a good user experience, it could indirectly impact your ranking.

If you have a high bounce rate, consider re-optimizing your page to provide more information users want. You may also need to better match your title tag and meta description to more accurately reflect what’s on the page.

6. Time on page

Tool: Google Analytics 4

Overview: Understand if your content engages and encourages users to dwell on your site with time on page. While some content naturally encourages low time on page, like a dictionary entry, others encourage longer visits, like a how-to guide.

How to improve: Use media, from videos to images, to engage users. For example, if you’re explaining a concept, use a graphic to help users understand. Consider auditing your user experience (UX), too, to find ways to improve your site experience.

In addition to bounce rate, you’ll also want to include time on page as part of your SEO monitoring. Time on page, as the name suggests, indicates how long someone spends on a page of content.

You want to include this metric when you track SEO performance because it indicates whether your page provides helpful information to your audience. If they spend a long time on a page, it’s a good indicator that your information is relevant and helpful to the reader.

Tracking time on page, in conjunction with bounce rate, can help you identify pages that need improvements to keep users engaged.

7. Conversion rate

Tool: Google Analytics 4

Overview: Micro- and macro-conversions are critical to measuring SEO results. User conversion rate to understand if organic traffic converts and which URLs are most likely to convert organic users.

How to improve: Focus keyword targeting on relevant queries to attract qualified traffic. Implement conversion rate optimization (CRO) best practices (or get the help of conversion rate optimization services) to improve conversion rates further.

Conversion rate analyzes how many people from your search traffic commit a conversion action, whether it’s signing up for emails, contacting your business, or making a purchase.

Including conversion rate as part of your plan for measuring SEO can help you understand if you’re driving the right traffic to your website.

Keep in mind, though, that only 2-5% of organic traffic converts, so don’t expect to see big numbers. But if you see that you have no conversions or an even smaller percentage than 2%, it could indicate your SEO needs some improvement.

8. Análisis técnico de SEO

Tool: Google Search Console

Resumen: Echa un vistazo al backend de tu sitio web para ver si hay algún elemento que esté afectando negativamente a la experiencia del usuario e impidiendo que los visitantes interactúen con tu sitio web.

How to improve: Regularly audit your website for technical issues. Check for broken links and duplicate content, and ensure that your site is mobile-friendly. Compressing images can also help optimize your site speed, leveraging browser caching, and minimizing JavaScript. Implement structured data to help search engines better understand your content and improve your chances of appearing in rich snippets.

If your site has technical issues, it can hinder your ability to rank well, regardless of how well your content is optimized. By prioritizing technical SEO, you can enhance user experience, reduce bounce rates, and ultimately drive more organic traffic to your site. Regular monitoring and optimization of technical aspects will help ensure that your website remains competitive in search engine results.

Two additional metrics for tracking SEO performance that require paid tools include:

9. Autoridad del dominio

Herramienta: Comprobador de autoridad de dominio (Moz, Ahrefs)

Resumen: La autoridad de dominio puede ayudar a determinar la probabilidad de que un sitio web aparezca en los resultados de búsqueda en función de factores como el rendimiento SEO, la calidad del contenido y la calidad de los enlaces.

Cómo mejorar: Crea contenido de gran valor al que otros quieran enlazar. Céntrate en las mejores prácticas de SEO para mejorar el posicionamiento en los resultados de búsqueda.

Up next in this guide on how to track SEO results, let’s talk about Domain Authority (DA). DA is a ranking score developed by Moz that predicts the likelihood of a website ranking in the SERPs. Like bounce rate, DA isn’t an official Google ranking factor, but it has broader implications about whether your website will rank in SERPs.

Your DA considers the following factors when calculating your score:

• Inbound link quality
• Calidad del contenido
• SEO performance
• Señales sociales

Many of these factors impact your performance in search results, like backlinks and content. Typically, if you have a high DA, you’re on the right track for optimizing your website for search engines.

10. Enlaces externos

Tool: Google Search Console

Resumen: Los enlaces externos sirven como señal de confianza para los motores de búsqueda; contribuyen a reforzar la autoridad y la credibilidad de tu sitio web, lo que te ayuda a posicionarte mejor en los resultados de búsqueda.

Cómo mejorar: Ponte en contacto con sitios web líderes del sector para encontrar oportunidades de publicar artículos como autor invitado. Identifica los enlaces rotos en los sitios web de otros y ofrece un enlace a tu sitio web como sustituto. Crea contenido de gran valor al que otros quieran enlazar y consigue backlinks de forma natural.

When measuring SEO performance, you’ll want to look at your backlinks. Backlinks are links to your website from other authority pages. These websites will use anchor text on one of their pages to link back to a page on your site.

It’s important to look at backlinks when you track SEO performance because they indicate whether you’re creating content of value and sustenance. Earning backlinks from trusted and authoritative websites indicates to Google that you create reliable and informative content.

This signal of trust ultimately helps you rank better in search results because you become a trusted source in your niche.

Note: While you can access backlink data in Google Search Console, Google Search Console does not include data points to fully evaluate these backlinks, like their authoritativeness.

¿Quieres saber quién tiene enlaces hacia tu sitio web? ¡Utiliza nuestro verificador de backlinks gratuito para averiguarlo!

Buscar mis enlaces entrantes

How to start tracking SEO performance

Understanding the metrics SEOs use to measure SEO results is just the beginning.

Next, is learning how to start tracking your SEO performance:

1. Fíjate tus objetivos

Antes de empezar a hacer un seguimiento del rendimiento del SEO y demostrar el valor de las campañas de SEO, debes fijar tus objetivos. Tus objetivos determinan qué aspectos debes supervisar en tu estrategia de SEO.

So, what do you want to achieve?

Do you want to:

• Increase traffic?
• Increase revenue?
• Increase leads?
• Increase conversions?

Determining the goals of your SEO campaign will help you know what metrics and KPIs you need to pay attention to when monitoring your SEO.

2. Determine your key performance indicators (KPIs) and metrics

Antes de hacer un seguimiento del rendimiento del SEO, debes determinar qué se considera un éxito para tu empresa. Esto implica definir tus indicadores clave de rendimiento (KPI). Los KPI de SEO son los puntos de referencia que muestran si estás avanzando hacia los objetivos que definiste en el primer paso.

Here are some examples:

• Si tu objetivo es aumentar las conversiones, tu KPI puede consistir en hacer un seguimiento delas conversiones orgánicas
• Si tu objetivo es aumentar los ingresos, tu indicador clave de rendimiento (KPI) puede ser el seguimiento del valor del ciclo de vida del cliente (CLV)
• Si tu objetivo es reducir el gasto, tu indicador clave de rendimiento (KPI) puede ser el seguimiento del coste por adquisición (CPA)

Keep in mind that KPIs and metrics are different. Metrics only measure and monitor a specific process, while KPIs look at the bigger picture. You’ll often use a collective group of metrics to determine if you’re succeeding with your KPIs.

3. Choose what tool(s) you want to use to track your SEO

Una vez que hayas definido tus objetivos y establecido tus indicadores clave de rendimiento (KPI), el siguiente paso es decidir qué herramientas utilizar. Invertir en herramientas de SEO te facilitará el seguimiento de tu rendimiento y te permitirá comprobar si estás alcanzando tus objetivos.

There are dozens of tools available on the market to help you with your SEO strategy. You can opt to invest in one or use a few tools to help you monitor different aspects of your SEO campaign.

By default, you should setup and use Google Search Console and Google Analytics 4.

Hay herramientas adicionales que te permiten evaluar tu estrategia de SEO y detectar en qué aspectos debes mejorar, mientras que RevenueCloudFXpuede ayudarte a automatizar tareas, centralizar datos y mejorar tu estrategia.

You must determine what tools you want to use so that you can set up dashboards and start monitoring your SEO results.

4. Set your time frame

Now that everything is set up, it’s time to set your time frame for SEO tracking. When you initially launch your strategy, you want to make sure that you give it time to generate results — SEO results aren’t instantaneous.

At first, you may wait longer to start seeing how your SEO performs because it will take time to take effect. As your campaign continues to develop, you may check it more frequently.

So, how often should you monitor your SEO results?

Every business is different, but our team’s recommendation is to check your SEO performance monthly and quarterly. Of course, you can check your SEO results sooner, especially if making bigger site changes.

Preguntas frecuentes sobre los resultados del SEO

Learn more about SEO tracking with these FAQs:

Start measuring your SEO results today

You’ve got all the insider information on how to measure SEO results, so now it’s time to dive in! And remember, if you feel overwhelmed trying to manage your SEO strategy and monitoring on your own, our team is ready to help with professional SEO services!