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{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is SEO?", "acceptedAnswer": { "@type": "Answer", "text": "SEO is the process of optimizing your website to appeal to search engines and users. SEO helps you rank higher in search engine results pages (SERPs) and find more users who would be interested in your business." } }, { "@type": "Question", "name": "What are search engine results pages (SERPs)?", "acceptedAnswer": { "@type": "Answer", "text": "SERPs are the pages that Google shows whenever a user enters a query into the search bar. There are many different parts of the SERPs to target." } }, { "@type": "Question", "name": "Do I need SEO?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. If you have a website for your company and you want to convert searchers, you must optimize your website for search engine algorithms." } }, { "@type": "Question", "name": "How does SEO work?", "acceptedAnswer": { "@type": "Answer", "text": "SEO works by incorporating different strategies that target search engine algorithms. Google uses over 200 factors to rank websites." } }, { "@type": "Question", "name": "How long does SEO take?", "acceptedAnswer": { "@type": "Answer", "text": "It can take anywhere from six months to a year to start seeing SEO results as long as you don’t stop your SEO efforts." } }, { "@type": "Question", "name": "What SEO factors affect rankings?", "acceptedAnswer": { "@type": "Answer", "text": "Factors that may impact rankings include page speed, number of backlinks, keyword integration, website security, and image use and quality." } }, { "@type": "Question", "name": "What are the types of SEO?", "acceptedAnswer": { "@type": "Answer", "text": "There are five types of SEO: on page, off page, technical, enterprise, and local." } }, { "@type": "Question", "name": "How do I find keywords?", "acceptedAnswer": { "@type": "Answer", "text": "To find keywords, you can look at the SERPs, use a tool, or view your competitor’s websites." } }, { "@type": "Question", "name": "What are the different types of traffic?", "acceptedAnswer": { "@type": "Answer", "text": "The two types of traffic are paid and organic. Paid traffic is sponsored content, while organic traffic comes unpaid from Google’s algorithm." } }, { "@type": "Question", "name": "Why isn’t my website converting with SEO?", "acceptedAnswer": { "@type": "Answer", "text": "Your website could be missing conversions for reasons such as ineffective landing pages, hard navigation, poor web design, or lack of direct call to actions." } }, { "@type": "Question", "name": "What is a Google penalty?", "acceptedAnswer": { "@type": "Answer", "text": "A Google penalty is a negative consequence inflicted on a website based on Google’s search algorithm." } }, { "@type": "Question", "name": "How does Google’s algorithm work?", "acceptedAnswer": { "@type": "Answer", "text": "Google’s algorithm works by looking at many factors and signals to determine which sites are the most relevant for the search." } } ] }