Search

Mowing Down the Competition with OmniSEO®

This client didn’t wait for generative AI to disrupt their industry — they moved first. While others stayed focused solely on traditional SEO, they partnered with WebFX to explore how AI search could expand their reach and influence early-stage buyer research. With OmniSEO®, they didn’t just gain visibility across platforms like ChatGPT and Perplexity — they secured a measurable edge in the competitive world of commercial landscaping equipment.

Industry: Manufacturing

Tenure: Client since 2023

Business Type: B2B

Employee Count: 21-50 FTE

Active Services: SEO, OmniSEO®, PPC, Website Maintenance

Technology: RevenueCloudFX, Salesforce

1,164%

Increase in Traffic from AI sources

500%

Increase in Core Conversions from AI Sources

110%

Higher Visibility in LLMs than Closest Competitor

Before OmniSEO®

  • Couldn’t isolate or attribute traffic from AI platforms like ChatGPT or Gemini
  • Minimal visibility in relevant conversational AI query results
  • No strategy to influence early-stage research in AI-generated answers

After OmniSEO®

  • Transparent visibility tracking and attribution for generative AI platforms
  • Product-focused content surfaced more often in generative search journeys
  • Brand cited and trusted in early-stage answers across leading AI platforms

WebFX Approach

 

Custom Tracking for Generative AI

Generative AI-driven traffic is often hidden in standard analytics tools. WebFX audited the analytics setup and implemented:

  • A custom GA4 channel for generative AI traffic
  • AI search visibility dashboards via RevenueCloudFX™
  • Lead and call tracking integrated with their CRM for full attribution

Now, this client can track not just impressions and traffic from platforms like ChatGPT and Perplexity — but actual leads and revenue generated from AI search appearances.

Targeted Seed Content

After identifying high-opportunity AI queries, WebFX created content on the client’s site to build topical authority and relevance for both AI and human audiences.

A longform guide on slope mowers was developed using expertise from the client, which quickly gained keyword rankings and backlinks. Additional efforts included refreshed application pages, AI-optimized blog posts, and deep educational resources — each piece crafted to serve both search engines and generative AI.

Generate Authority Through Link Building

In a competitive category, trust matters early. Showing up in the first answer a prospect sees — especially in AI tools — can make a big difference.

WebFX’s earned media team conducted outreach to build links and mentions around key topics, such as:

  • Best solutions for municipal landscaping use
  • Leading brands for reducing labor costs
  • Safe options for mowing steep slopes
  • Equipment suited for specialized use-cases (e.g. canal mowing)

These efforts helped amplify their content’s reach and credibility, boosting performance in both traditional and AI-driven search.

#SeeingTheFX

The Results

1,164%

Increase in Traffic From Gen AI Sources

500%

Increase in Core Conversions from AI Sources

110%

Higher Visibility Than Next Closest Competitor

47%

Increase in Total AI Appearances

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