What is evergreen content?

Evergreen content is a piece of content that can withstand the test of time with some refreshes here and there. This content type covers a topic that receives a steady volume of searches.

What is viral content?

Unlike evergreen content, viral content capitalizes on a trend in the news, specific industries, social media, or even pop culture.

Which is better for SEO: evergreen or viral content?

Leveraging both evergreen and viral content strategies in your SEO campaign is essential. A healthy ratio would include more evergreen content than viral content. For example, for every ten pieces of evergreen content, you can try to incorporate a piece of viral content.

Meet Breanna Hoffner, Internet Marketing Consultant at WebFX

Breanna Hoffner

Internet Marketing Consultant, WebFX

Education

BBA in Marketing, York College of Pennsylvania

Certifications

Microsoft Advertising Search, Google Ads Search, Google Analytics, Google Ads Display

Expertise

SEO AI SEO Content Marketing PPC Marketing

About

Breanna is an Internet Marketing Consultant at WebFX with over four years of experience in the digital space. With a BBA in Marketing and numerous certifications, she leverages her skills and experience to deliver top-notch marketing campaigns for clients.

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