SEO is a set of strategies aimed at improving the visibility of a website on search engine result pages (SERPs). It involves optimizing web content with relevant keywords, enhancing page loading speed, improving website design for user-friendliness, and much more, all in the name of increased organic traffic to your company’s website.

What is a negative SEO attack?

Negative search engine optimization is any malicious attempt taken against a website in an attempt to harm your rankings. At its core, a negative SEO attack is one (or more) of several unethical strategies employed to harm a competitor's website ranking status in search engine results.

How do negative SEO attacks impact your website?

Negative SEO attacks can have far-reaching implications for your website, affecting not only your search engine rankings but also your online reputation and ultimately, your bottom line. The most immediate impact of a negative SEO attack is a drop in your website's search engine rankings.