Yes, fonts affect SEO by influencing content’s readability, accessibility, and usability. Fonts can also impact SEO by affecting a page’s load speed and mobile friendliness, which are critical user experience (UX) ranking factors in search engine algorithms.

How do fonts affect SEO?

From an SEO perspective, fonts affect SEO by increasing bounce rate due to a poor user experience. Search engines like Google can pick up on these signals, measuring when a user clicks a search result and immediately returns to the search results (some SEOs call this pogo-sticking). Learn more about how fonts affect SEO below: Readability Your font family, size, color, and more shape your content’s readability. Websites that choose a script font (or cursive text) often make it difficult for people to read and understand the content — and many will leave the site in response. That’s why script fonts are often used as a secondary or tertiary font. Accessibility Similar to readability, font affects your website’s accessibility. When businesses choose a background color and font color with low contrast, it’s difficult for people to interact with the content, whether reading it, clicking a button, or completing a form. Again, users are more likely to leave your site. Page speed Loading your webpage includes loading your fonts. You will increase your load time if you choose a font that isn’t pre-loaded on the user’s device (like a system font or web-safe font). While this factor can affect page speed, there are several components to a fast load time. Mobile-friendliness Fonts can also affect search engine optimization when they display incorrectly on smaller screens like tablets or smartphones. This factor is another reason to consider using pre-loaded fonts for your website — don’t worry, either, there are plenty of web-safe fonts available!

How much do fonts matter to SEO?

How much fonts matter to SEO depends on where they create SEO issues. For example, fonts have a small impact on your page speed, but they have a tremendous influence on your content’s readability, which could have a significant SEO impact. In short, fonts have enough SEO impact to get your attention.

Meet Sarah Berry, Lead SEO Consultant at WebFX

Sarah Berry

Lead SEO Consultant, WebFX

Education

B.A. in Professional Writing

Certifications

Google Analytics, Google Ads, Google Ads Display Advertising, HubSpot Inbound Marketing, HubSpot Email Marketing, HubSpot SEO II, Hubspot Content Marketing, OmniSEO®, Salesforce Certified Platform Adminstrator

Industry Experience

B2B

Expertise

SEO GEO Content Marketing Marketing

About

Sarah Berry is a Lead SEO Consultant at one of the largest SEO agencies in the USA — WebFX. With more than 10,000 hours of experience, she offers practical insights and strategies you can use to grow your visibility and revenue from traditional and generative search.

Her work has been cited across academic, business, and tech publications, including FastCompany, Business Insider, and Ars Technica. When she isn’t polishing her Time Magazine Person of the Year Award, she’s spending time with her flock of ducks.

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