The 10 Best AI Visibility Tools for Businesses in 2025

The future of search is dependent on AI optimization, and a major part of the process is analyzing AI search insights. AI visibility tools help to analyze and track your brand’s visibility across different digital channels, including traditional search engines, social media, and AI platforms.

The best AI visibility tools use large language models (LLMs) to monitor performance, analyze competitors, and uncover actionable visibility insights. These are essential to boosting your search engine optimization (SEO) and uncovering ranking and visibility opportunities.

This guide helps you pick the best AI visibility tools to streamline your growth strategy with automation and data.

Why use top AI visibility tools for optimization?

AI visibility tools are powered by machine learning and large language models. They help businesses improve brand positioning and optimize SEO strategies, giving their brands a measurable edge. Here are some of the most notable ways top AI visibility tools help optimization in 2025:

• Keep up with AI trends and algorithm changes: SEO is evolving fast! And future-proofing your online visibility involves tracking and making data-driven optimization decisions.
• Save time with automation: Instead of manually tracking your search engine visibility, AI visibility tools help you automate tracking, analysis, and interpretation of online page visibility.
• Eliminate visibility blind spots: AI visibility tools analyze and uncover what’s working, what’s not, and where you have opportunities for growth in your SEO strategy.
• Get personalized optimization recommendations: LLMs provide insights and suggestions tailored to your website and based on your goals, performance, and competitor benchmarks.

Top 10 best AI visibility tools of 2025

Whether you’re a marketer, content strategist, or SEO professional, AI visibility tools are a valuable resource. They help you understand how often your content appears in AI summaries, where gaps exist, and what to optimize next. Let’s break down the top 10 AI visibility platforms designed to track, measure, and boost your presence across today’s leading AI search engines and LLMs.

1. OmniSEO™

• Price: Free
• Key features: AI search visibility tracker, citation and mention tracking, full-service analytics and ROI reporting, competitor visibility dashboard
• Best for: Small to medium-sized businesses, e-commerce businesses, marketing agencies, and in-house marketing teams

OmniSEO™ is a proprietary tool by WebFX that helps you monitor AI search result performance on Google AI Overviews, ChatGPT, Claude, and Perplexity. It’s a state-of-the-art software that tracks visibility on multiple AI-generated traffic sources and uncovers insights on the competitor landscape.

In 2025, OmniSEO offers a dual-layered approach that leverages both innovative software and a professional services team that interprets results and provides custom recommendations. You can achieve so much with OmniSEO, including:

• Measuring AI search visibility across industry topics and competitors
• Tracking AI visibility and traffic for the broader SEO strategy
• Getting insights on how to adjust your strategy in the future to keep up with changing search behaviors
• Finding and monitoring LLMs citations that guide your custom strategy

 2. Ahrefs Brand Radar

• Price: $188+ per month
• Key features: Tracking real-time brand mentions, competitor brand tracking, AI-powered filtering
• Best for: Brands focused on digital PR and SEO, enterprises looking for full visibility, agencies monitoring different clients

Ahrefs Brand Radar is a brand monitoring tool with enhanced analytic features for tracking how brands appear on all major LLM chatbots, like Google’s AI overview, ChatGPT, Perplexity, Microsoft Copilot, and Gemini. It provides access to visibility and traffic insights to help businesses boost visibility in AI-driven search results.

Brand Radar tracks and analyzes AI mentions of your brand and industry to understand your search visibility against competitors, identify AI visibility gaps, and discover LLM trends and market gaps. Ahrefs’ Brand Radar enables businesses to:

• Understand what topics and keywords are driving AI search traffic to your website
• Benchmark search visibility against competitors
• Find opportunities to position your brand better around core AI prompts and topics
• Uncover AI visibility gaps and keep a pulse on changing industry trends and LLM shifts

3. Surfer SEO AI Tracker

• Price: $95+ per month for 25 prompts
• Key features: SERP analyzer, SEO audit tool, keyword research tool
• Best for: Content marketers, SEO agencies, bloggers, e-commerce sites, freelancers

Surfer SEO has a paid add-on AI Tracker for monitoring AI visibility across LLMs, like Google AI overviews, SearchGPT, Perplexity, Claude, and ChatGPT. The tool tracks brand, product, and topic mentions that signal your visibility in AI-generated answers.

Surfer’s AI tracker is incredibly easy to use. It simply requires you to add the AI Tracker to your Surfer plan, add your brand, key topics, and language, and then review and approve (or edit) suggested prompts. The tracker runs quietly in the background, revealing the following:

• Insights on how to optimize content for AI search results pages
• Clean and clear charts showing changes over time
• An AI-generated content score
• Clear, data-driven suggestions

4. Semrush AI toolkit

• Price: $99+ per month
• Key features: AI-prioritized site audits, forecasting, performance insights, SERP and competitor monitoring, AI content writing and optimization
• Best for: Digital marketing teams, SEO professionals, content marketers

Semrush AI toolkit uses LLMs to automatically analyze your brand’s presence across AI search engines, like ChatGPT, Perplexity, Gemini, and Google’s AI Mode. It analyzes what these AI-powered search engines say about your brand and provides actionable and personalized recommendations for your business.

The tool analyzes common search queries relevant to your industry and brand, automates keyword and SERP tracking, and compares competitor visibility. The Semrush AI toolkit has numerous outstanding capabilities, including:

• Discovering what users ask AI about your brand
• Tracking trending questions and concerns in AI conversations in your industry
• Comparing how different AI search engines present your brand and offerings
• Identifying opportunities for improvement and emerging market gaps

5. Moz Pro

• Price: $49+ per month
• Key features: Competitive research, rank tracking, domain overviews, site crawling
• Best for: Small to medium-sized businesses

Moz Pro is an all-in-one SEO toolkit that helps businesses rank higher and be more visible. Its numerous features allow you to track rankings, visibility, and traffic on multiple sites and across millions of keywords.

Moz Pro has a new feature that allows you to track AI overviews based on keyword research. It also has numerous other features that facilitate visibility tracking, including:

• Completing competitor research to identify competitors, keyword gaps, and link opportunities
• Tracking the performance of thousands of keywords across numerous search engines
• Providing a quick domain overview dashboard with measurable metrics, like page, brand, and domain authority
• Crawling websites to identify technical SEO issues and provide actionable recommendations

6. Otterly.AI

• Price: $29+ per month
• Key features: Competitive visibility tracking, citation and mention tracking, timely insights, LLM direct output tracking
• Best for: Marketing and SEO professionals, content teams, digital marketing agencies with multiple clients

Otterly.AI was built to help you understand how your brand appears in AI search engines like Perplexity, ChatGPT, Gemini, Copilot, and Google AI Overviews. It monitors a brand and its content on AI search platforms to help you gear up for generative engine optimization.

Otterly is awesome because it automatically keeps an ear to the AI search world to provide insights into your brand’s presence and competitor performance. Leveraging Otterly has numerous benefits for businesses. Among other things, it helps you:

• Identify what your audiences are searching for on AI search engines
• Reveal your website positioning by automatically tracking all link citations on AI search engines
• Understand how brands show up and are perceived by LLMs like ChatGPT and Gemini
• Increase brand mentions and website citations by up to 95%

7. Profound

• Price: $120+ per month
• Key features: Visibility scoring, sentiment and keyword insights, citation authority, competitive benchmarking
• Best for: Digital marketers, SEO teams, companies of all sizes

Profound helps businesses understand how answer engines are talking about them. The tool unlocks insights necessary to improve brand presence on AI platforms that are shaping the future of search.

It tracks where and how your content appears in AI-generated answers to ensure you stay visible and high in rankings even as search engines evolve. Profound tracks AI search visibility by content source and keyword level. It’s also capable of:

• Measuring visibility scores and percentage of voice metrics
• Analyzing AI sentiments and identifying keyword topics and themes
• Identifying trends and insights over time, such as languages, topics, and regions
• Understanding citation authority with insights on the websites that influence AI-generated answers
• Revealing differences in accuracy, visibility, and representation across all major AI engines

8. Rankscale

• Price: $20+ per month
• Key features: AI overview visibility tracking, share of voice quantification, source mapping, competitor benchmarking, citation, sentiment analysis
• Best for: Marketing analysts, agencies, businesses with multiple web properties

Rankscale is a pioneering AI visibility tracking tool that tracks visibility metrics on AI search engines. It focuses on providing clear and actionable insights to help optimize for AI-friendly content and structure.

Rankscale provides deep insights into specific queries and citations, as well as the search engine sentiments on your brand. Here are some of the most impressive features of Rankscale as a generative optimization tool:

• Centralized brand dashboard that shares visibility and performance metrics, citation sources, and sentiment scores
• Access to interactive graphs and trend indicators that show all core metrics over time
• Competitor benchmarking to identify key players and uncover strategic advantages and weaknesses
• Citation analysis to identify AI references, domains driving AI answers, filter citations, and content impact

9. xFunnel

• Price: Custom pricing (free plan available)
• Key features: Deep dive citation analytics, AI search visibility tracking, response, and intent analysis
• Best for: Marketing teams, agencies, enterprises, large content teams

xFunnel.AI measures visibility across leading AI search engines by uncovering what customers ask and researching citations. It shares action-driven insights on a custom dashboard that highlights visibility metrics on different AI platforms, including Claude, AI Mode, Gemini, and Microsoft Copilot.

This AI visibility tracking tool not only delivers tailored playbooks but also offers dedicated analyst support, an affiliate activation kit, and an experimentation platform. Here’s how to use xFunnel to understand your brand’s AI visibility:

• Research questions, search volumes, keywords, and topics to understand what users are asking
• Track visibility and measure share of voice across the most popular AI search engines
• Analyze sources and responses to understand where, how, and why you appear
• Gain access to expert-level recommendations and visibility experiments

10. BrightEdge

• Price: Custom pricing
• Key features: AI-driven SEO recommendations, automated content insights, zero-click analysis, AI visibility monitoring
• Best for: Local businesses, midsize businesses, enterprise businesses, global multi-market businesses

BrightEdge is among the best SEO reporting tools that offer real-time brand visibility tracking for Google AI Overviews, Perplexity, Copilot, and ChatGPT. It goes beyond analysis and reporting by connecting AI visibility with business impact and persona mapping.

The tool leverages gold-standard proprietary research engines, over 10 years of historical context, and 4 billion data points. BrightEdge is your strategic partner for driving performance across traditional and AI search, and it does that by:

• Showing real-time data on where, why, and how often your content appears in AI-generated responses
• Giving prompt recommendations with BrightEdge Copilot to optimize content for higher visibility on AI search engines
• Identifying keywords that are highly likely to trigger AI overviews and other high-value opportunities before competitors
• Discovering exactly which URLs are featured in AI summaries and citations

How to choose the top AI visibility tools for optimization

AI search engines are changing everything we know about SEO, ranking, and visibility. And as existing tools keep evolving and new ones keep being invented, you need a few best practices to guide your process of choosing the right AI visibility tool.

The following are the key factors to consider when choosing the right AI visibility tools:

• Search engine coverage: Before committing to any visibility tool, determine which AI search engines it covers. Most tools only cover the major LLMs, like ChatGPT, Gemini, and Microsoft Copilot.
• Visibility metrics: There are numerous visibility metrics you can track, and some of the most important ones include keyword-triggered responses, featured content responses, URL citations, and brand mentions.
• Pricing: Given that AI visibility tools are still new in the market, the pricing models vary widely. Start by deciding your budget and looking for tools that fit. Free tools like OmniSEO (as well as those offering free trials) may be a good entry point.
• Competitor benchmarking: It helps to know not just how visible you are but how, why, and where your competitors are ranking. This information provides context on how to optimize your content, keywords, and page to boost AI search visibility.

Supercharge your AI Visibility with OmniSEO™

AI-powered search is reshaping visibility with fewer blue links and increased competition for limited answer slots on LLMs. Because of how new and fast-evolving this concept is, it’s more difficult to effectively track organic traffic and visibility on both traditional and organic search engines.

These top AI visibility tools enable you to compete in the evolving digital landscape by tracking brand mentions, AI citations, and visibility in AI answer engines. While all the tools have many perks, OmniSEO is a superior choice that combines innovative software and answer engine optimization specialists to personalize optimization recommendations.

Request a free demo today to future-proof your visibility everywhere with OmniSEO™.

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