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What is Conversion Rate Optimization? [Video FAQ]

Jul 6, 2012 / by Nate Babbel

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Hi, I’m Nate Babbel and today I will answer the question: What is Conversion Rate Optimization?

Conversion rate is the percentage of total visitors that “convert” while visiting your site. Now depending on what type of site you have, a “conversion” will be different things, it can be a sale, a lead capture, a registration, a sign-up for a service, or any other call to action you choose to implement. So, if you have 100 people visit your site and 1 of them completes your call to action, you have a 1% conversion rate, if 2 of those 100 convert that would be a 2% conversion rate.

As you can imagine, conversion rate is extremely important. If you go from a 1% to a 2% conversion rate you are effectively doubling your total output, if your target conversion is a sale, you are doubling your total revenue!

Conversion rate optimization or the acronym CRO, is the art/science of increasing your website conversion rate.

Here are the top reasons to perform Conversion Rate Optimization on your site:

  1. You are getting more conversions from the exact same traffic you are already receiving.
  2. You have an edge over your competitors; which could make all the difference in the world in you being profitable and them not.
  3. If you are getting higher conversions with the exact same overhead this is a direct increase in PROFITS
  4. More marketing channels open up to your business - since you have a higher ROI, more types of marketing becomes viable.
  5. First mover advantage, if your competitors aren't doing it now, they will be soon. So get started first!

We will discuss the best methodology for website conversion rate optimization in a later FAQ video.


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Topics: Blog Conversion Optimization Video Marketing

Nate Babbel

Written by Nate Babbel

Nate is a Full Stack Developer and a UX designer from Provo, Utah. He is a former business analyst at SEO.com.

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