An Analysis of Fiverr SEO vs. Professional SEO: Which One Is Better For You?

Hiring an SEO professional is one of the biggest marketing decisions you’ll make.

You want to ensure that you’re hiring the right person for the right job. But you also have to consider things like budget and time. Do you hire a freelancer from Fiverr? Do you sign a contract with a professional SEO agency?

If this is something you’re currently debating, we’ve got the analysis you need to help you decide which is a better fit for your business.

I’ll break down how Fiverr SEO vs. professional SEO services stack up in areas like:

• Budget
• Resources
• Purpose
• Access

What is Fiverr?

Fiverr is a freelance marketplace where individual professionals offer their skills as services. In the case of SEO, this platform offers freelance SEO specialists provide services for one-off projects and consultations. 

What are professional SEO services?

Professional SEO services are services you get from an established agency. These agencies often have multiple employees that work on campaigns. Professional SEO companies also tend to offer additional resources like tools, guides, and more. 

Fiverr SEO vs. Professional SEO services: An analysis

Like with any other digital marketing investment, there are pros and cons to using professional SEO services vs. Fiverr SEO services. 

In this section, we’ll look at individual aspects that you have to consider when deciding who will handle your SEO and compare to help you determine which is best for your business.

Budget

When making any digital marketing investment, you first need to consider your budget. You need to look at how much you want to spend and how often you want to spend it.

Here’s how Fiverr SEO and professional SEO services differ in terms of budget:

Fiverr SEO: Best for small budgets

If you have a small budget to work with, Fiverr SEO may be better instead of professional SEO services. Since Fiverr SEO operates with freelancers, the investment tends to be cheaper vs. an agency. 

For example, if you conduct a search for SEO services through Fiverr, you’ll see a variety of costs anywhere from $20 to $500+. 

This option is better for smaller budgets because you can find a cheaper freelancer that works with your budget. Fiverr offers a budget filter option, so if you only want to spend a certain amount, you can filter out people who may not be in your budget.

There are a few things to keep in mind with this:

• Not every freelancer offers as comprehensive of options as an agency does. Many of them specialize in one area, like link building or local SEO services, which leads to gaps in your strategy that requires you to hire a completely separate freelancer or handle it internally.
• The cost you’re paying is typically one-time. You’re not paying for ongoing optimization, but rather, a one time “boost” to your SEO. You may need to hire them multiple times for different projects, which can add up.

Professional SEO: Best for bigger budgets

If you have a sizable budget to dedicate to SEO, professional SEO services are a good option. Typically, SEO services cost anywhere from $1,500 to $5,000 per month. 

With professional SEO services, you don’t have to worry about paying for individual things that you need for your SEO, like link building or keyword research, or technical optimizations (like you do with Fiverr). Typically, professional SEO services will include all those things within their packages, so you can just work with one agency.

There are a few things to keep in mind with this: 

• Agencies typically use contracts. One of the benefits of Fiverr SEO is that you can just hire a freelancer once for a job, and if you don’t end up liking the work they do, you don’t have to hire them again. With an agency, though, you’re going to sign a contract and often be committed to investing a certain amount of money depending upon the length of the contract.
• You have to pay attention to quality and cost at the same time. Not all agencies offer the same things within their packages, so you need to be mindful of what you’re getting for the cost. Some agencies may offer you more, while others will give you the bare minimum for the same price. So, if you opt to go for professional SEO services, make sure that you’re seeing what’s included in your package for the cost. 

Resources

Another aspect to consider when looking at Fiverr SEO vs. professional SEO is resources. SEO requires different tools, knowledge, and methods to ensure that you succeed with your strategies. It’s important that whoever you hire to handle your SEO has all of those aspects so that you can drive the best results with your strategy. 

Fiverr SEO: Limited resources

One of the drawbacks of hiring a Fiverr SEO freelancer is that they often have limited resources. 

Because it’s typically an individual who is doing the work, they often don’t have access to tools or resources like an agency has. That means that your campaigns and performance may not reach its full potential because of limited resources.

That’s not to say that Fiverr freelancers can’t drive results and help improve your SEO. The drawback is more so that you may not reach your business’s full potential because you’re missing out on tools or other resources that could elevate your search strategy.

Professional SEO: More resources

A big benefit of professional SEO services is that you have access to more resources. Agencies often have tools and additional resources that you can access to improve your SEO performance. 

Some agencies may have access to third-party tools that are included as part of your package cost, while others may have in-house tools that their team uses to power your SEO. 

In addition to tools and knowledge resources, agencies also typically have another valuable resource: people. Instead of having access to one person with SEO knowledge, you have access to an entire team of SEO professionals that have different knowledge and experiences that they bring to the table.

Access to that level of expertise is invaluable for leveling up your SEO.

Purpose

Whether you’re looking to hire a Fiverr SEO freelancer or professional agency, it’s important to first understand the purpose in hiring them in the first place. 

Are you just looking for one-off project help, or are you looking for long-term optimizations to improve your search performance? Once you determine that, you can decide which option is better for you. 

Fiverr SEO: Great for one-off projects

Fiverr SEO is a great option if you’re just looking for help with one-off projects. For example, if you have an internal SEO team, and you just need additional help with some technical optimizations, hiring a Fiverr SEO freelancer could be a great option for getting help in that area.

Fiverr freelancers typically focus on quick wins and fixes that they can help you with to improve your SEO. They don’t often focus on long-term projects, so if you’re just looking for some quick wins to give your SEO a boost, a Fiverr SEO freelancer is a good option. 

Professional SEO: Great for long-term projects

While you can hire a professional SEO agency for one-time projects, they’re typically best for ongoing, long-term projects. 

So if you’re looking for help with your SEO ongoing, a professional SEO agency will be a better option than a Fiverr freelancer. It’s also better to hire a professional SEO agency if you need help in multiple areas of your SEO. 

Fiverr freelancers are typically better if you have one area where you’re falling short, like technical SEO or link building. But if there are multiple areas where you’re falling short, you’ll have to hire multiple Fiverr freelancers, which can easily add up in costs and end up being more expensive than hiring a professional agency. 

If you know you need long-term help or help in multiple areas of SEO, a professional SEO agency is a better option than hiring a Fiverr freelancer.

Access

When looking at Fiverr SEO vs. professional SEO services, you need to consider how accessible you want your SEO professional to be. 

Are you looking to have continuous communication and be connected with them, or are you looking to take a more backseat approach to your SEO and rely on them to reach out to you? 

Determining this will help you decide whether a Fiverr SEO freelancer or a professional SEO agency is better. 

Fiver SEO: Fewer clients, more time for connection

When comparing Fiverr SEO vs. professional SEO, one thing that you’ll note is that freelancers tend to have fewer clients. Because they’re doing the work individually, they often don’t take on a ton of clients to ensure that they’re doing quality work and can dedicate the time to each individual client. 

As a result, since they’re not working with as many companies, they have more opportunities to connect with you, to answer your questions, and to help you work through any obstacles that you have with your SEO. 

So if you’re looking for a more attentive option when you’re outsourcing your SEO, a Fiverr SEO freelancer could be a great option. 

Keep in mind though that it does depend on the freelancer. Some freelancers may overbook themselves. Some freelancers may not be strong communicators. It really just depends upon who you hire. 

But generally, Fiverr freelancers don’t have as many clients so they have more time to connect with you as they work on your SEO.

Professional SEO: More clients, delays in communication

One drawback of investing in professional SEO services is that agencies have more than one client. Depending on the size of the agency, they may have dozens or hundreds of clients that they are working with. 

Even if you have a point of contact that you can connect with, they may also be the point of contact for 20 other companies that are using SEO services from that agency. 

So you have to keep in mind that if you opt for a professional SEO agency, it may take time for them to respond to you, since they’re communicating with other businesses too.

But similar to freelancers, not all agencies operate this way. There are many agencies that, despite their size, are very communicative and make sure to connect with clients whenever they have questions or concerns about their SEO. 

You really just need to research your agencies to ensure that they communicate at the level that you desire. 

Should I invest in Fiverr SEO or professional SEO services?

When comparing Fiverr SEO vs. professional SEO services, you likely have one question on your mind: Which one should I invest in? 

Truthfully, it depends upon what you’re looking for and what you need.

If you’re just looking for short-term help with one-off projects, a Fiverr SEO freelancer may be a good option for you. But if you’re looking for long-term help, a professional SEO agency is a better option. 

If you don’t have a big budget for SEO, hiring a Fiverr freelancer may be a better option for you. But if you’re looking for long-term growth, and you have the budget for it, a professional SEO company is a better move. 

If you want access to resources and tools to support your SEO strategy, a professional SEO company will be a better option than a Fiverr SEO freelancer.

Overall, you really need to consider things like:

• Your budget
• Your goals
• What kind of SEO help you need
• How long you want help with SEO
• What resources you need for your strategy

Partner with a professional SEO agency to boost your search performance

If you feel like your SEO is stagnant and not driving the results you desire, consider partnering with a professional SEO agency like WebFX (the team behind SEO.com.) With 25+ years of experience in SEO, we can help you optimize for traditional, local and AI search.

Connect with us today to discover how our SEO services can elevate your business’s ROI and spark growth!