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Using Google Analytics for Conversion Optimization Webinar Recap

Jun 20, 2012 / by Claye Stokes

Using-Google-Analytics-for-Conversion-Optimization-Webinar-Recap.jpgThanks to everyone that attended the Google analytics webinar last week!

It was filled with some great questions and discussion. Specifically, we talked about actionable ways to use Google Analytics to measure and improve conversion rates. I stuck to the topic of analytics, and didn’t talk about any of the usual CRO (Conversion Rate Optimization) topics, such as headlines, copy, calls to action, and keeping things above the fold.

I also may have ranted a bit about the constant loss of data and insight in the new version of Google Analytics (v5) over the last 6-9 months…

The slides are embedded below, and a recording has been posted for your viewing pleasure!

I love talking about conversion optimization and analytics, so if you have questions or comments, use the comment section below or hit me up on G+ or Twitter!

Topics: SEO Blog Analytics Conversion Optimization

Claye Stokes

Written by Claye Stokes

Claye has always been passionate about business, web technologies, and marketing. Professionally, he has worked for both SEO agencies and full service ad agencies. As a result, his experience ranges from managing the online presence and SEO for small- to enterprise-level companies, to working side by side with business owners to fulfill their entire marketing and advertising campaigns, both on and off the web. When he isn't working or spending time with his beautiful wife and two children, you will probably find him researching and practicing online marketing techniques, or outdoors practicing his golf swing. Check out Claye Stokes on Google+.

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