Search engine optimization (SEO) is the strategy of optimizing your website with the goal of ranking higher in search engine's organic results pages. Common SEO optimizations include keyword research, content creation, page speed optimization, and more.

User experience (UX) is the process of improving a website’s user experience. UX focuses on page speed, mobile-friendliness, usability, accessibility, messaging, and more. User experience can extend beyond a company’s website to its sales and customer support processes.

What is the difference between SEO vs. UX?

The key difference between SEO vs. UX is that search engine optimization is a traffic acquisition strategy focusing on improving your website’s visibility in organic search results, while UX more holistically focuses on improving the user journey from start to finish. However, UX is a part of search engine optimization because user experience is a ranking factor.

Is UX an SEO ranking factor?

Yes, UX is an SEO ranking factor. Direct UX Related Ranking Factors: Page speed, mobile-friendliness, accessibility. Indirect UX Related Ranking Factors: Content readability, page structure, navigation and messaging.