In the age of AI, you’re looking for ways to integrate it into your marketing process. One area you may be considering is content creation.
After all, content takes time to develop. AI can help speed up the process, so why not use these tools to help with content creation?
If you’re thinking about using AI copywriting tools, I’ve got a list of the top ones you can try.
Let’s dive in!
Top AI copywriting tools you can test out today
Here’s a list of the best AI copywriting tools you can use as part of your content process:
1. Copy.ai
Investment: $29+ per month
Copy.ai is an AI-powered writing assistant that can help you with your content creation process. This tool can help you generate content for blogs, social posts, product descriptions, and more.
It’s one of the best AI copywriting tools because it offers:
- Over 90 prompt templates for different kinds of copy
- Multilingual support to generate copy in different languages
- Ability to store key brand details to ensure copy is in your voice
- AI-powered chat assistant to help with writing
2. WriteSonic
Investment: $39+ per month
Another AI copywriting tool you can try is WriteSonic. This tool offers an AI-powered content engine that allows you to create content with ease. It can help you create fact-checked content that’s optimized for AI search engines and traditional search engines.
Using WriteSonic, you can:
- Create content that integrates your brand’s voice
- Generate topic clusters
- Generate new content ideas
3. Jasper AI
Investment: $59 per month per seat
Another one of the best AI copywriting tools is Jasper AI. This tool is an AI-powered writing assistant that enables you to create written content quickly and efficiently. It leverages natural language processing to help turn prompts into valuable content.
With Jasper AI, you get:
- 50+ built-in templates for creating blogs, social posts, and more
- Multiple writing modes to match your style
- Brand voice integration
- SEO integration for search engine-ready content
4. WordAi
Investment: $27+ per month
WordAi is another AI copywriting tool you can leverage to help you elevate your content creation process.
Here’s what you’ll get with WordAi:
- Sentence restructuring
- Text enrichment
- Quality and clarity suggestions
5. Grammarly
Investment: $12+ per member per month (Free plan available)
Looking for an AI writing assistant? Grammarly may be a great option for you. You can use Grammarly wherever you’re writing by accessing it through the Grammarly extension on Chrome.
While it won’t write the content for you, it can help you create content that’s more concise, clear, and has the right tone.
6. Merlin AI
Investment: $19+ per month (Free plan available)
Merlin AI is a great AI copywriting tool you can use to level up your content process. With Merlin AI you can use it to research information, create diagrams and charts, and summarize content.
This tool can help you find opportunities to repurpose content, write emails, and draft up social media posts.
7. Quillbot
Investment: $5+ per month (Free plan available)
Quillbot is an AI writing tool that helps you boost productivity with your writing process. Their tool leverages AI to write with you, instead of for you. It works alongside you to help you create polished and professional copy, all while saving time.
With Quillbot, you’ll get features like:
- Recommendations for improvements
- Plagiarism checking
- Grammar error checking
Can you use LLMs as AI copywriting tools?
You can, with some prompting. Many of the other AI copywriting tools we listed are built specifically for the purpose of writing content.
Popular LLMs, like ChatGPT, Claude, and the like, aren’t built just for content creation. They’re meant for researching information, processing data, synthesizing documents, and more.
That means you need to do some heavy lifting with the prompting to ensure you get the output you’re looking for with the LLMs.
Should you use AI copywriting tools?
Whether you should use AI copywriting tools is subjective. While they can help support your content strategy and enable you to complete tasks quicker, you don’t have to use them. If you want to use AI copywriting tools, you decide how much you want to use them in your content process.
A key component in all of this is that, if you do use AI copywriting tools, make sure you’re still having oversight of the content it’s producing, editing, or modifying. There still needs to be a human involved to ensure the information is accurate and maintains your company’s brand voice.
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