Local business SEO is the process of optimizing your website, local listings, and other on- and off-page factors to help you rank higher in local search results. With local SEO, companies are targeting searchers within a specific geographic location. Interestingly, these local intent queries currently have a unique advantage in the age of AI. While many search types are seeing more AI-generated summaries, a recent AI Overviews SEO Impact Study revealed that queries including ‘near me’ actually see a 70% drop in AI Overviews, making traditional local pack and organic results even more valuable. Local SEO is ideal for companies who want to narrow their customer pool or only serve a particular area. With local SEO, you will strengthen your overall online presence to connect with and convert customers over time.

What are local SEO services?

Local SEO services are professional services that help your business rank higher in search results. Some examples of local SEO services include claiming local directory listings, building local citations, and optimizing your on-page content. Other examples of local SEO services include monitoring your website’s overall performance in search engines and making changes over time to continually improve your approach.

What does a local SEO consultant do?

Local SEO companies (like SEO.com) have teams of experts ready to perform optimizations, analytics, and reporting on your business’s behalf. A local SEO consultant will begin by performing an initial audit of your website to evaluate your current SEO rankings and competition. From there, they develop a plan of action for improving your SEO rankings and earning more traffic to your site. They will implement those changes on a schedule to overhaul your site as needed, while providing weekly or monthly updates to your company. They also build reports to monitor your process and perform continual research to find gaps in the market and grow your reach.

How to choose the best local SEO company?

To choose the best local SEO company, you should research companies with experience in your industry and serving local clients. Create a shortlist of your goals, expectations, and budget, then reach out to leading companies to connect with a consultation. Here are some other factors to consider when searching for a local SEO company: Pricing: Are they within the industry standard for local SEO services? Do they offer custom pricing packages that fit your budget? Reputation: What do their reviews say about them? How do they respond to any negative reviews? Results: What proof do they have of their results? How have they helped companies grow with local SEO strategies? Culture: Do you enjoy meeting with and talking to the company? Do you feel comfortable talking to them about your business needs and sensitive information?

Is local SEO worth it?

Local SEO is worthwhile, especially for businesses that rely heavily on community patrons. With local SEO, you can increase online visibility amongst local searchers and make them aware of your business. That traffic leads to more conversions and revenue, making local SEO services a valuable investment.

Why is local SEO important?

Local SEO is important because people use the web to find what they need — whether they’re looking for a place to eat or a plumber to fix their pipes. Having a presence in local search results allows your business to meet users where they’re at — online. That’s why optimizing local listings (which appear in local search results) is a key part of local SEO optimization services. To dive deeper into the significance of local SEO, be sure to check the latest local SEO statistics for insights that showcase the benefits of optimizing your local presence!

How is local SEO different from traditional SEO?

Local SEO adopts many of the same principles and strategies as traditional SEO. However, local SEO is designed to help your business appear in more local search results. Because of this, local SEO incorporates specific strategies, like optimizing your Google Business Profile and creating location-based content.

Local SEO Services
That Reach Local Customers

Trying to reach local customers in your area? With local SEO services, you can reach them at the critical moments when they’re trying to find a business like yours. The team behind SEO.com (WebFX) can help you optimize for location-based keywords, build local content, and optimize your local listings to drive more traffic in your region.

71%

YOY Increase in organic contact form submissions
43%

YOY Increase in organic traffic

What do our local SEO services include?

Comprehensive audit

Making improvements to your local SEO startegy starts with knowing where you need to improve. That’s why our local search optimization services include a complete audit of your current local strategy.

We’ll look at your current local search performance, NAP accuracy, and local keyword targeting. You’ll also get an analysis of your technical SEO health to see if there is anything holding you back from performing better in local searches.

With a full local audit, we’ll have a better picture of where you stand and can build a custom strategy to set you up for success.
Local keyword optimization

The first step to appearing in more local searches is optimizing for the right keywords. As your local SEO agency, you’ll get help identifying the local keywords and phrases you need to target to drive people in your area to your business.

We can help you target keywords for “near me” searches, location-based queries, and more.
Local listing optimization and management

Local business citations are a key part of Google’s ranking algorithm, so they need to be up-to-date and optimized for search.

Our team will create and manage your local listings for Google Business Profile, Bing Places, Apple Maps, and more, earning you qualified citations from well-known businesses.

We’ll also help you optimize your listing on industry-specific websites and directories to ensure you’re delivering accurate information, no matter where people find you online.
Review management

As a local business, what people say about you influences newcomers just discovering your business. That’s why it’s critical to keep up with what people say about your business and manage your reputation.

With local SEO services, you’ll get review management done for you. Our team will help you manage your reviews and earn new ones to ensure you’re setting the right impression with your audience.

Making improvements to your local SEO startegy starts with knowing where you need to improve. That’s why our local search optimization services include a complete audit of your current local strategy.

We’ll look at your current local search performance, NAP accuracy, and local keyword targeting. You’ll also get an analysis of your technical SEO health to see if there is anything holding you back from performing better in local searches.

With a full local audit, we’ll have a better picture of where you stand and can build a custom strategy to set you up for success.

The first step to appearing in more local searches is optimizing for the right keywords. As your local SEO agency, you’ll get help identifying the local keywords and phrases you need to target to drive people in your area to your business.

We can help you target keywords for “near me” searches, location-based queries, and more.

Local business citations are a key part of Google’s ranking algorithm, so they need to be up-to-date and optimized for search.

Our team will create and manage your local listings for Google Business Profile, Bing Places, Apple Maps, and more, earning you qualified citations from well-known businesses.

We’ll also help you optimize your listing on industry-specific websites and directories to ensure you’re delivering accurate information, no matter where people find you online.

As a local business, what people say about you influences newcomers just discovering your business. That’s why it’s critical to keep up with what people say about your business and manage your reputation.

With local SEO services, you’ll get review management done for you. Our team will help you manage your reviews and earn new ones to ensure you’re setting the right impression with your audience.

Reach local customers at their virtual doorstep

Submit your website to start booking your consultation with our team!

How local SEO services benefit your business

By investing in local SEO services, you’ll reap numerous benefits, including:

Increased foot traffic to your business
Improved credibility and trust with your brand
Competitive edge over other local businesses
Increased visibility in “near me” searches
Stronger community engagement and familiarity

a man is smiling in front of a banner that says Web FX.

How much does local SEO cost?

You can expect to invest anywhere from $500 to $2,000 per month for local SEO services.

The cost can vary depending upon:

Number of locations
Your location
Your selected services
How much support you need
Agency providing the services

Use our local SEO calculator to see how much you can expect to pay for local SEO based on number of locations!

Local SEO Services Pricing

How many locations do you want to optimize?

Input your desired number of locations below to see a monthly pricing estimate.

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Connect with your neighbors and boost your local visibility

Submit your website’s URL to get a custom local SEO proposal and pricing.

FAQs about local SEO services

The key to local SEO is standing out. Beyond best practices, top businesses leverage Google Business Profile features, manage reviews, create local content, and track performance. Build a strategy that differentiates your brand, improves attribution, and drives measurable ROI.

Krystal Hannick

Sr. Internet Marketing Producer

What does a local SEO consultant do?

Local SEO companies (like WebFX) have teams of experts that perform optimizations, analytics, and reporting on your business’s local strategy. A local SEO consultant will begin by performing an initial audit of your website to evaluate your current SEO rankings and competition.

From there, they develop a plan of action for improving your SEO rankings and earning more traffic to your site. They will implement those changes on a schedule to overhaul your site as needed, while providing weekly or monthly updates to your company.

They also build reports to monitor your process and perform continual research to find gaps in the market and grow your reach.
How do I choose the best local SEO company?
To choose the best local SEO company, you should research companies with experience in your industry and serving local clients. Create a shortlist of your goals, expectations, and budget, then reach out to leading companies to connect for a consultation.

Here are some other factors to consider when searching for a local SEO company:
- Pricing: Are they within the industry standard for local SEO services? Do they offer custom pricing packages that fit your budget?
- Reputation: What do their reviews say about them? How do they respond to any negative reviews?
- Results: What proof do they have of their results? How have they helped companies grow with local SEO strategies?
- Culture: Do you enjoy meeting with and talking to the company? Do you feel comfortable talking to them about your business needs and sensitive information?
Is local SEO worth it?

Local SEO is worthwhile, especially for businesses that rely heavily on community patrons. With local SEO, you can increase online visibility amongst local searchers and make them aware of your business. That traffic leads to more conversions and revenue, making local SEO services a valuable investment.
Why is local SEO important?

Local SEO is important because people use the web to find what they need — whether they’re looking for a place to eat or a plumber to fix their pipes.

Having a presence in local search results allows your business to meet users where they’re at — online.

That’s why optimizing local listings (which appear in local search results) is a key part of local SEO optimization services.
How is local SEO different from traditional SEO?

Local SEO adopts many of the same principles and strategies as traditional SEO.

However, local SEO is designed to help your business appear in more local search results. Because of this, local SEO incorporates specific strategies, like optimizing your Google Business Profile and creating location-based content.

Case Study: Earning 131% more leads

Hydroworx, a leading manufacturer of hydrotherapy equipment, took advantage of the full-service partnership we offer by leveraging our SEO solutions, plus PPC, social media, and web design capabilities to grow their business.

Since partnering together, Hydroworx has seen:

131% Increase in SEO Contact Forms

236% Increase in SEO Traffic

Upgrade your local SEO package with these add-ons

SEO Services

Expand your online visibility in search engines beyond your local area with our SEO services. We’ll help you craft custom content and optimize various elements of your site to help you reach searchers looking for your products and services all across the U.S. and beyond.

View SEO Services

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SEO Audit Services

Get a complete overview and report of your current SEO performance, including on-page, off-page, and technical SEO elements. Our team will highlight your current SEO issues preventing your site from ranking, along with optimization suggestions to help you soar to the top of the search results.

SEO Audit Services

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PPC Management Services

Completely take over the search results with both local SEO and PPC. Our PPC team will help you optimize your bid strategy, hone in on the best keywords to target, create custom landing pages and ad copy, and more to help you rank in the first three spots in the search results.

View PPC Management Services

Enterprise SEO Services

Rank for competitive keywords and compete with big brands in the SERPs with our enterprise SEO solutions. We’ll work with your enterprise to develop a custom SEO strategy that helps you dominate the search results and boosts traffic to your website.

View Enterprise SEO Services

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What Do Local SEO Services Include?

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How Much Does Local SEO Cost?

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Local SEO Ranking Factors

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Local SEO FAQs

Get answers to frequently asked questions about local SEO services

Capture more of your market with local SEO services

If you’re ready to start earning more local leads, the team behind SEO.com (WebFX) is ready to help you do it. Withcustom local SEO services, you’ll get a plan built for you to thrive in your local market.

Connect with us today to see how we can elevate your local search performance!