Dan Shaffer is the Sr. Director at SEO.com, where he helps brands grow their visibility, leads, and revenue through SEO strategies built for today’s evolving search landscape. With 13 years of experience in the SEO and digital marketing industry, Dan brings a mix of technical skill, strategic thinking, and hands-on experimentation to every initiative he leads.

Dan specializes in SEO and AI SEO, with a focus on helping businesses stay ahead as AI continues to reshape how people discover and trust information online. He’s genuinely obsessed with the constant changes in search, from algorithm shifts to generative AI, and he loves finding practical ways brands can win in both traditional rankings and AI-driven results. His approach blends the art and science of SEO, using new technology, smarter data, and lots of testing to figure out what actually moves the needle.

Outside of work, Dan enjoys fishing, spending time outdoors, and making the most of life with his wife and three kids. Whether he’s on the water, getting outside for the weekend, or just unplugging for a bit, he loves the reset that comes from being outdoors.